Tag Archives: negative ingredients

Consumers desire Education about Natural & Organic Claims

I ask myself many times how small companies like Paul Penders (small but still selling our products to many countries in the world) can succeed in make you become more informed about our products and values.
 

 
A brand-new study in the US by Kairos Consumer www.kairosconsumers.com points out that consumers require more education about effectiveness and claims of organic and natural cosmetics.
 
Consumers understand conventional cosmetic claims and are familiar with the brands associated with these claims. They are more likely to buy brands with claims they understand over products labeled organic or natural.
 
But consumers who buy organic and natural cosmetics admit that they know little about what is an organic or a natural product. They say that these products appeal mostly to them because of ‘absence of negative ingredients’.
 
                        
 
They believe cosmetics are safe when they are free of ingredients they view as bad, such as parabens, dyes and chemicals. They place trust in a brand’s reputation making brand familiarity an important influence when buying cosmetics.
 
Smaller brands like Paul Penders also can educate organic shoppers more about the effectiveness of organic and natural ingredients. Many people in the study of Kairos Consumer indicated a desire for this information.
 
                        
 
Can you let us know what is important to you when you buy cosmetic products? How can we at Paul Penders Co do better in educating you? Or inform you more about matters that are important to you?