In life and in business, it’s often the littlest things that get closest to perfection. That’s why when people ask me why I don’t choose to “go big” with the Paul Penders company, I tell them:

“I think small is beautiful.”

Staying as an SME – small to medium-sized business -- means that we retain a lot more control over who we are and of the quality of our products. Staying small means we stay aware of the process of preparing a product for sale every step of the way. It’s the best way I know to keep the quality high.

I personally know where ingredients are sourced and how our chemists develop and process the formulas. I know the people involved at every step of the process from source to manufacture to shipping – and we all get to know YOU -- the people who buy the products.

The Paul Penders company has had a number of opportunities to “go corporate” and become a major player in the multi-million dollar beauty industry. We’ve been covered in television infomercials and by the world press.

I’ve even been approached several times by major manufacturers (brand names you would know!) that wanted buy us out. But I never wanted to see the company “sell out…” So I decided years ago to stay small...

With Paul Penders products, we wish to reach out to touch hearts and minds. To do that, with integrity and honesty, we believe we must make our products with the greatest care and the deepest respect.

We try to keep focus at all levels of the company on the honesty and sincerity with which we present ourselves and our products to the consumer. Are we being true to our own standards? Do we “walk the talk?”

I believe that our regular Blogs and our monthly Newsletter are doing a great job when it comes to defining what Paul Penders Company stands for. Here’s the heart of it:

    We truly believe in creating highest quality natural beauty products that are holistically produced with certified organic ingredients -- ingredients that are certified even by USDA approved certifying bodies.
But – and now I am referring to the current discussion in the press – why do these products suddenly need to be approved by a third party? Are our products not already known for being of the highest quality and standard when it comes to natural ingredients?

This is our promise to you.

We use only the best herbal ingredients and we give extra care in the making of each and every product. And this is the way it has been for 40 years – we work every day to keep our standards high and our products pure and safe.

Keeping it small is a good thing.

Image courtesy of Danilo Rizzuti /FreeDigitalPhotos.net



 

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