Great news just in from the United States....we got it!

We have just received word that the prestigious American Vegetarian Association (AVA) has approved the full line of Paul Penders natural herbal beauty care products for certification!

From now on, we are legally allowed to display the AVA CERTIFIED logo which clearly shows our products are VEGAN and contain no animal by-product.

With their strict criteria, the AVA has become the recognized standard and the ‘go to’ resource for vegetarians and vegans looking to be sure that products meet the highest standards for plant-based, animal-free products.

It’s a really big thing for us – we can now claim to be one of the very few cosmetics and beauty product companies certified for use by vegans!

Thanks to our very hard working staff who put in many hours to complete the application process. Rigorous assessment was conducted by the AVA staff and board members, comprised of scientists, doctors, dieticians and other ingredients experts.

Of course, we had some finger-biting moments while we awaited their decision. I can’t tell you how pleased we all were to receive the following letter:

"The American Vegetarian Association is pleased to announce that all PAUL PENDERS products are approved for AVA Certification for its superior BEAUTY CARE PRODUCTS as they meet compliance of AVA Global Certification requirements. The AVA Review Committee has completed the evaluation in accordance with the accepted definitions and standards as set forth by the American Vegetarian Association.”

“The American Vegetarian Association (AVA) was created to promote the interests of individuals and organizations involved in the preservation, propagation, and distribution of vegetarian ideas and products. The AVA is trusted to maintain the absolute integrity of its certification program, and to unfailingly assure the general public of its members' highest ethical standards.”

We are extremely proud to have finally gotten this certification from AVA as our products have been fully vegetarian since the very beginning some 40 years ago in The Netherlands.

Our products have also always been cruelty-free.

We have never ever done or allowed animal tests. We also have never used animal ingredients or animal by-products or any slaughterhouse ingredients.

We strongly believe in the values promoted by the AVA and the vegetarian and vegan communities for a global end to cruelty to all living things.

Congratulations have been flowing in from our friends and customers around the world and this one below was the icing on the cake!

“The entire AVA staff wishes you our heartiest congratulations!”

Image courtesy of nirots /FreeDigitalPhotos.net

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