Across the planet, Paul Penders’ distributors come up with exciting and creative ways to showcase our special products. With our recent designation as certified for use by vegetarians and vegans by the American Vegetarian Association (AVA), what better way to spread the good word than to partner with local establishments that specialize in vegetarian products?

A first ‘demonstration day’ was held at the vegetarian store, Veggie4U, in The Netherlands on a recent Saturday. A Dutch tradition, a 'braderie' or street market, lined the main street of The Hague (Weimarstraat). Local shopkeepers set up a booth outside their front doors and invited customers inside. A Paul Penders promotional poster referred to the on-going demonstration in the back of the store.

Our distributor Marlies (seen seated above) described the event in a recent email:

“We did not sell directly to consumers and only gave explanations about the history and principles of Paul Penders followed by a presentation of the various products. The consumers were invited to test the products themselves. At the shop counter, the products were displayed and sold by Veggie4U.”

In communities all over the world, more and more people are ‘turning veggie’ as they realize the health benefits of consuming vegetables and the many cruelties found in the mass market industries which use animal products. In almost every aspect of life -- from the food we eat to the personal care products we use – we have opportunities to stop cruelty to animals and improve our lives.

Bravo to Marlies for reaching out to her local vegetarian community. She wrote that:

“The owners of the shop are very very enthusiastic about our approach and received many very positive reactions from their clients. They invited us for a repeat demonstration in November

We will offer this way of promotion also to our other shops; the next one will be Veggie4all in Doetinchem. We will take care that we have some more pictures by then!”

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