January 2009

Have you seen the Paul Penders Blog today? If you've missed a day, you've missed a lot!
Actively maintained by the entire company, the Blog is the online home of the Paul Penders family with company and product news from Malaysia and China. It also contains posts that reflect the heart and soul of its people, with inspirational quotes, stories of daily accomplishments and discussions about the issues that matter most.
To go to the Blog, please click here.
In This Issue:
R.A.W. Magazine Advertorial
Korean Products: New and Improved
Chinese Products Pass Inspection
Animal Rights Update

R.A.W. Magazine Advertorial

At a time when most companies are scaling back their advertising, Paul Penders is increasing its exposure. The inaugural issue of R.A.W. Magazine – which stands for “Real Authentic Women” - will feature a 6-page spread on Paul Penders products. In addition to the beautiful images for which the company is known, the ad will include a large article describing the origins of the products, Paul’s commitment to high quality organics, and the many twists and turns that brought the company to where it is today. 
The article includes a discussion of the products’ unique natural ingredients and the novel cold processing technique that retains their potency. The herb pegaga, for example, has been used for centuries by the people of Langkawi for its many therapeutic properties and is an important component of the LevensESSENTIE (Dutch for “Essence of Life”) that forms the base of all Paul Penders products.
Above and beyond the ingredients and manufacturing technique, though, the article focuses on the magic of Langkawi Geopark itself - the je ne sais quoi of that idyllic paradise that somehow seeps into the products themselves.
The publishers of R.A.W. magazine understand women’s desire for a little magic in their lives. Regular R.A.W. features will include articles about life-altering moments, extraordinary life stories of real women, and culturally authentic recipes, along with special articles designed to both enlighten and provide practical guidance.
To view a section of the first issue of R.A.W., including part of the Paul Penders ad spread, click here

Korean Products: New and Improved

The Paul Penders products sold in Korea, which are marketed under the “Orgaline” brand name, will soon contain a proprietary, potency-boosting ingredient.
In early December, Paul Penders signed an exclusive 15-year agreement with Korea-based Nanobio & Technology Co. Ltd., the developer of a unique solution that helps active agents more effectively penetrate cell barriers. The colorless liquid may be taken orally for therapeutic use or topically for cosmetic applications.
While an oral product has been successfully sold in Thailand for several years, Paul Penders will become the first cosmetics company to incorporate the solution into topical products for skin, hair and body care. The enhanced Orgaline products will become available in the first half of 2009.
Paul Penders products are formulated with a proprietary combination of organic herbs and other natural ingredients. They thus do not contain many of the harmful pesticides and preservatives found in products containing petrochemical-derived ingredients. With global rates of cancer and other immune diseases rising to record highs, many experts believe that using natural products can reduce the risk of illness and improve overall wellness.
However, manufacturers of natural products have been challenged to develop efficacious formulas that will produce benefits as significant as those from synthetic (but potentially harmful) ingredients. Paul Penders makes quality a top priority, with a research team that works to continually enhance product performance. New ingredients are reviewed regularly and when an exciting new opportunity is found, formulations are updated. This occurred last year with the addition of antioxidant-rich coconut water to selected products, and will occur again with the enhancement of the Orgaline group.

Chinese Products Pass Inspection

After a rigorous month-long evaluation, Paul Penders China has received a thumbs up on its products from the Chinese government. The Zhejiang Center of Quality Test for Light Industry authorized a Certificate of Quality on behalf of the Chinese government in 14 separate areas.
These included microbial counts, (for different kinds of potentially dangerous bacteria), cream texture consistency, fragrance, and pH levels of harmful heavy metals like arsenic and mercury. Cream texture testing, for example, showed that the oil and water components did not separate even when the project was subjected to extreme hot and cold temperatures.
After allegations of poisoning from Chinese milk, the Chinese government has become extremely sensitive to issues of consumer safety, and requires rigorous testing of foods and cosmetics.The certification means that the quality of Paul Penders products manufactured in China are guaranteed by the Chinese government for at least six months.
Paul Penders China division is committed to producing the highest quality products. Operational for more than four years, the unit regularly conducts staff training sessions to share learning and experiences throughout the company. The division has been operational for more than four years.(redundant).

Animal Rights Update

Thirteen years ago the National Anti-Vivisection Society (NAVS) and The John Marshall Law School (JMLS) in Chicago launched the National Research Library for Animal Advocacy. This collection of books, law journals, periodicals and other printed materials is housed in a special section of the Law School’s library and is funded by NAVS. It is a visible reminder of the growing importance of animal law within the academic community and serves as an educational resource for law students and lawyers in the U.S. who can take advantage of the reciprocal system for borrowing and loaning materials among law schools. A bibliography of available materials can be found on AnimalLaw.com.
The U.S. state of Vermont has recently passed a law that gives students the right not to dissect animals in biology classes. The new law, which becomes effective in the 2008-09 academic year, also bans science fair projects that:
1. experimentally medicate a live animal in a manner that would cause painful reactions;
2. induce painful or lethal pathological conditions; or
3. injure an animal in any other manner, including anesthetization and electric shock.
Senator William Campbell, who sponsored the legislation, said, “Rather than forcing our young students to undertake a task they deem repulsive or morally wrong, we are telling them that we trust and respect their judgment and personal beliefs.”