R.A.W. Magazine Advertorial
a time when most companies are scaling back their advertising, Paul
Penders is increasing its exposure. The inaugural issue of R.A.W.
Magazine – which stands for “Real Authentic Women” - will feature a
6-page spread on Paul Penders products. In addition to the beautiful
images for which the company is known, the ad will include a large
article describing the origins of the products, Paul’s commitment to
high quality organics, and the many twists and turns that brought the
company to where it is today.
The article includes a
discussion of the products’ unique natural ingredients and the novel
cold processing technique that retains their potency. The herb pegaga,
for example, has been used for centuries by the people of Langkawi for
its many therapeutic properties and is an important component of the
LevensESSENTIE (Dutch for “Essence of Life”) that forms the base of all
Paul Penders products.
Above and beyond the ingredients and
manufacturing technique, though, the article focuses on the magic of
Langkawi Geopark itself - the je ne sais quoi of that idyllic paradise
that somehow seeps into the products themselves.
The publishers of
R.A.W. magazine understand women’s desire for a little magic in their
lives. Regular R.A.W. features will include articles about
life-altering moments, extraordinary life stories of real women, and
culturally authentic recipes, along with special articles designed to
both enlighten and provide practical guidance.
To view a section of the first issue of R.A.W., including part of the Paul Penders ad spread, click here.
Korean Products: New and Improved
Paul Penders products sold in Korea, which are marketed under the
“Orgaline” brand name, will soon contain a proprietary,
In early December, Paul Penders signed
an exclusive 15-year agreement with Korea-based Nanobio &
Technology Co. Ltd., the developer of a unique solution that helps
active agents more effectively penetrate cell barriers. The colorless
liquid may be taken orally for therapeutic use or topically for
While an oral product has been successfully
sold in Thailand for several years, Paul Penders will become the first
cosmetics company to incorporate the solution into topical products for
skin, hair and body care. The enhanced Orgaline products will become
available in the first half of 2009.
Paul Penders products are
formulated with a proprietary combination of organic herbs and other
natural ingredients. They thus do not contain many of the harmful
pesticides and preservatives found in products containing
petrochemical-derived ingredients. With global rates of cancer and
other immune diseases rising to record highs, many experts believe that
using natural products can reduce the risk of illness and improve
However, manufacturers of natural products have
been challenged to develop efficacious formulas that will produce
benefits as significant as those from synthetic (but potentially
harmful) ingredients. Paul Penders makes quality a top priority, with a
research team that works to continually enhance product performance.
New ingredients are reviewed regularly and when an exciting new
opportunity is found, formulations are updated. This occurred last year
with the addition of antioxidant-rich coconut water to selected
products, and will occur again with the enhancement of the Orgaline
Chinese Products Pass Inspection
a rigorous month-long evaluation, Paul Penders China has received a
thumbs up on its products from the Chinese government. The Zhejiang
Center of Quality Test for Light Industry authorized a Certificate of
Quality on behalf of the Chinese government in 14 separate areas.
included microbial counts, (for different kinds of potentially
dangerous bacteria), cream texture consistency, fragrance, and pH
levels of harmful heavy metals like arsenic and mercury. Cream texture
testing, for example, showed that the oil and water components did not
separate even when the project was subjected to extreme hot and cold
After allegations of poisoning from Chinese milk, the
Chinese government has become extremely sensitive to issues of consumer
safety, and requires rigorous testing of foods and cosmetics.The
certification means that the quality of Paul Penders products
manufactured in China are guaranteed by the Chinese government for at
least six months.
Paul Penders China division is committed to
producing the highest quality products. Operational for more than four
years, the unit regularly conducts staff training sessions to share
learning and experiences throughout the company. The division has been
operational for more than four years.(redundant).
Animal Rights Update
years ago the National Anti-Vivisection Society (NAVS) and The John
Marshall Law School (JMLS) in Chicago launched the National Research
Library for Animal Advocacy. This collection of books, law journals,
periodicals and other printed materials is housed in a special section
of the Law School’s library and is funded by NAVS. It is a visible
reminder of the growing importance of animal law within the academic
community and serves as an educational resource for law students and
lawyers in the U.S. who can take advantage of the reciprocal system for
borrowing and loaning materials among law schools. A bibliography of
available materials can be found on AnimalLaw.com.
U.S. state of Vermont has recently passed a law that gives students the
right not to dissect animals in biology classes. The new law, which
becomes effective in the 2008-09 academic year, also bans science fair
1. experimentally medicate a live animal in a manner that would cause painful reactions;
2. induce painful or lethal pathological conditions; or
3. injure an animal in any other manner, including anesthetization and electric shock.
William Campbell, who sponsored the legislation, said, “Rather than
forcing our young students to undertake a task they deem repulsive or
morally wrong, we are telling them that we trust and respect their
judgment and personal beliefs.”