Last week, I had the pleasure of meeting Paul Penders’ Korean distributor, Mr. Yoo.
My husband, Bob, and I were traveling through the Philippines and Korea – a business trip for him and a vacation for me. Armed with my trusty laptop, though, I was able to continue to working on some time-sensitive projects – with the holidays approaching, this is peak season for newsletters. As the Paul Penders newsletter hasn’t yet featured the company’s activities in Korea, Paul thought that this might be a good opportunity for me to meet with Mr. Yoo and find out more about Paul Penders in the Land of the Morning Calm.
I wasn’t surprised to learn that the products had quickly become popular there. Seoul struck me as a very modern city, whose residents gravitated towards sophisticated style in harmony with nature. Surrounded by a fortress of ancient mountains and bifurcated by the broad Han River, it would be almost impossible, in fact, to ignore the great natural beauty of the country’s capitol. So organic skin and hair care products formulated around an herbal base seemed to fit right into this landscape.
But I didn’t expect to find that in Korea, Paul Penders products are all sold through multi-level marketing. In the three years they’ve been available there, word of mouth has resulted in tens of thousands of product sales with no consumer advertising at all. This is in a country where the big MLMs like Avon, Mary Kay and Amway have made few inroads.
Mr. Yoo said that much of the reason for his success has been the quality of the products and the fact that they are, quite simply, what they claim to be. He noted, for example, that some companies claiming to sell organic and all natural products in Korea actually use synthetic ingredients.
At the end of our meeting, Mr. Yoo and his associate, Mr. Kim, described some other products they were marketing. Among the most interesting was a steel ring worn to boost health and wellness. In the interests of journalism, I accepted a gift of a ring from Mr. Kim and have been wearing it this past week as a test. No definite conclusions yet, but I can say that while Bob caught a cold and has been suffering from severe jet lag, I with my ring have been sleeping soundly in continued good health…..
Contributed by Alison our Newsletter Editor. She has a MBA in International Business and BS in Physics and her focus is healthcare and aesthetics.