Fresh from the oven!

Guess what? Paul Penders Co. is going to create a new website for PP Europe, which is to cater to the European market.

I was in Penang last weekend and I managed to dig out some time to meet up with Krista and Nic from Red Box Studio, a website designing company that designed Paul Penders’ first website. Came along with me was Nash, my friend who is a photographer like me but is ready to take up photography jobs. We were sitting in a cozy cafe where the discussion about taking photos for the new website took place.

Katja Penders
Katja Penders

During the briefing, me and Nash were told that Katja would be the model, who would have her photos taken amidst of the lush beauty of Langkawi. Besides, PP products and fresh ingredients would also be included in the website, along with close-up shots of natural herbs and flowers. During the brainstorming session, Krista and Nic were very helpful in providing ideas on how to take good photos that meet the requirements.

Last night, me and Nash made an appointment to meet up with Katja to let her know about where to take photos, what to wear, what to bring and how the photos would be taken. She also gave us some of her ideas based from her 2-year experience as a model and it was very helpful. We also showed her photos from professional photographers found on the Internet that gave us the inspirations. She loved them! And I could see that she was as excited as we were.

We had arranged the photo-shoot to be done during this weekend. I feel optimistic about the photo-shoot because I strongly believe that we will work well together. I can’t wait to start!

A Matter of Conscience…

This was only supposed to be a short story. A few lines introducing the video below – and not much more.

The video is a cartoon that urges you not to buy cosmetics tested on animals. Exactly in line with one of our basic principles: No products from Paul Penders have EVER been tested on animals, as you might know.

But why is it so? What exactly made Paul Penders take this stand decades ago?

OK, this story will be a little longer than a few lines, because – out of curiosity – I had to ask Paul about the background. And Paul’s story turned out to be a very entertaining one; it is humorous, it is interesting, and it is terrifying, all at the same time.

Here is the story, as Paul Penders told it:

Paul Penders
Paul Penders

When I started to make cosmetics, I had no idea that animal tests were needed. Back then, in Holland, I was asked to show up at a government laboratory, and then they would tell me how I for sure would know that my products were safe. I had no idea what was going to happen and I was very excited when I went. What I did not know, was that it was a university animal testing laboratory…

Upon arrival, I was welcomed by a professor in a white coat. I handled him a box with my products which were supposed to be tested. Then he told me the products were going to be tested on animals! I was curious that my products were going to be tested on animals and not on human beings – because I was making products for people, not for animals…

I became excited and thought they were going to wash dogs and cats and blow them dry… while the animals would happily wag their tails and look shiny and clean. So I asked the professor, please let me see how you guys do that… I thought I could maybe give a helping hand, before the long travel back to my hometown at the other end of the country.

A free, healthy and happy rabbit
A free, healthy and happy rabbit

Sure, said the white coat and he then led me through the big building and we entered a room: I saw a long row of rabbits in cages with their heads fastened in wood and limbs cramped. Some had terrible damaged eyes, swollen, gray, and some were so crippled that it defies description. I became so upset seeing this. “Hey Prof.”, I asked, “You are not going to use my products on these innocent creatures – right?”

He said: “But yes, Paul. This is why the Dutch FDA (Food & Drug Administration) sent you here today”

I kept on staring at the animals and thought I would become crazy – so much pain and misery were inflicted to these animals – and then I needed to flee the room to throw up! When I came back, I told the white coat, that he would NOT and NEVER be allowed to do testing on animals with ANY of Paul Penders products or ANY of the ingredients.

The white coat started to laugh in a devilish way and said: “OK, Paul. Then I will have to call the highest FDA officer and tell him about this. You will be getting many legal problems, and at the end they will close your factory.”

StopI left, and he called…

Later, I was asked to attend a meeting at the boss of the FDA. He told me that I was not working according to the law. He warned me and told me to start animal testing immediately or they would take legal action against me. I was in deep trouble, because I had a brand new factory and I did not want to go bankrupt.

So I started a campaign to inform and warn consumers and government parties about what was going on. Nobody actually knew about all these terrible things that happened to the animals behind closed doors – in order to “ensure that products were safe!”

I got attention right from the beginning of the campaign and I became the first animal rights activist who was fighting against the testing of cosmetics on animals.

I used a convent of nuns. I was on TV and travelled around Europe and gained much support. But at the end… Well, the law is the law, and they came to close my factory.

Luckily, before they came, I had moved the entire company outside the country; to USA.

ApprovedThe FDA in USA turned out to be much more intelligent and they allowed me to start manufacturing there immediately. They used the GRAS list (Generally Recognized As Safe) when approving my products, explaining that when the ingredients were approved already – which they were – there was no need to do any testing on animals.

, after several years, Holland became the first country to ban testing of cosmetic products on animals by law.

Though ironically
, it was a victory and I was a very happy man. Later on England and many other countries followed.

I never returned to Holland and I forgave the professor in the white coat, because after all, what he did was only to enforce the law as it was back then.

Sometimes law
is so stupid and illogical and it takes a fight to overthrow or change it. We did it – and it was a remarkable journey.

Paul Penders

Related stories:

Dr. Gatot and the Purple Book

Dr. Gatot
Dr. Gatot

The man behind many of Paul Penders’ new products, test and ideas, is the leader of our R&D (Research and Development) – Dr. Gatot.

Besides being a natural (organic) born genius when it comes to researching and creating natural organic cosmetics, Dr. Gatot is a very pleasant man to spend time with.

Always willing to explain and answer questions when asked by someone like your blog writer, who has forgot most of the chemistry, he leaned at school.

The explanation is done in a very enthusiastic way, using plain, understandable words, without making it more difficult that it is.

If Dr. Gatot is using a scientific term, he will in the same moment explain to you what it means – using words even a layman like me will immediately understand.

Another pleasant thing is that an explanation from Dr. Gatot always involves humor. Science does not have to be boring at all!

Paul Penders Headquarters
Paul Penders Headquarters

Yes, we really appreciate having Dr. Gatot around, here at Paul Penders’ headquarters on Langkawi UNESCO Geopark.

But, sometimes we have to let him out of the R&D department – and be without him for a while – like it happened last month.

As a part of keeping the company abreast of the newest developments in the cosmetic industry, Dr. Gatot attended a seminar on “cosmetic ingredients – safety and health”, held at the Pertanian University, here in Malaysia.

The seminar mainly served as a platform for information sharing, as well as specific topics were handled; for example the newest regulations from the European Union were discussed.

The main topic, though, was the discussion of a “Global Harmonized System of classification of cosmetic ingredients”.

Purple BookIn 2002 the United Nations published the “Purple Book” which includes descriptions of a worldwide harmonized classification.

The importance of the “Purple Book” is underlined by the fact that various evaluation criteria can be used for the same substance – depending on where in the world the evaluation takes place.

This is one of the problems we endure in the cosmetic industry: sometimes a substance is considered harmful in one part of the world and in another part of the world – to the contrary – it is considered not harmful!

Dr. Gatot at the seminar
Dr. Gatot at the seminar

Of course, this leads to confusion and to different levels of protection for the consumer as well as for the environment.

This is why the Global Harmonized System (GHS) is so important, because it offers a first-ever global and uniform basis for the evaluation of substance properties.

A further development of the “Purple Book” should lead to a better and safer protection of the consumer and of our environment.

Loaded and energized with new information, Dr. Gatot has now returned to Langkawi and his laboratory.

Life is back to normal again, here at Paul Penders…

Awards, Awards, Awards…

Beauty Awards 2009Let us continue where we left yesterday by presenting the last two Paul Penders products which won a “Beauty Awards 2009” in the American health and fitness magazine H2O’s annual contest.

This weekend, this special issue of H2O magazine is circulated at the Natural Product Show in Boston, Massachusetts, which is a magnificent American natural health show for retailers and industry leaders alike, gathering from all over the world.

As mentioned, the four H2O Beauty Award Winners are:

  • Pegaga Scalp Cleansing Treatment – 1st place
  • Natural Moisture Foundation – 1st place
  • Ceramide Recovery Lipo A, C & E – 2nd place
  • Alpha Bisabolol Cell Renewal Serum – Editor’s Choice Award

Yesterdays blog was about Pegaga Scalp Cleansing Treatment and Natural Moisture Foundation.

Ceramide Recovery Lipo A, C & E
Ceramide Recovery Lipo A, C & E

Today, it is about:

Regenerating Creams, Masks & Oils Category:
Ceramide Recovery Lipo A, C & E – 2nd place
Here is a natural skin rescue treatment delivered via a combination of fine herbs infused in botanical oils. Vitamins A, C and E provide antioxidant support against free radical damage. It helps enhance hydration and re-texture the skin’s surface for a smoother appearance and immediate firming effect.


Finaly, in the Editor’s Choice Category:
Alpha Bisabolol Cell Renewal Serum – Editor’s Chioce
For treatment of scars and stretch marks. Alpha Bisabolol is clinically proven to improve the appearance of scars, stretch marks and uneven skin tone.

Alpha Bisabolol Cell Renewal Serum
Alpha Bisabolol Cell Renewal Serum

This unique formulation operates in harmony with the physiology of the skin to prevent or treat stretch marks and scars effectively. Alpha Bisabolol is highly effective in anti stretch mark treatments. It is specifically designed with antioxidants and enzymes which works as collagen and elastin boosters and as “cell communicating” agents.

The combined ingredients contribute to orchestrating a balance between degradation of cells that are dying periodically, and cells that have become damaged by overstretching. Enzymes in Alpha Bisabolol Cell Renewal gently remove build-up of scar tissues, alter the skin structure, and allow vitamins and biomarin collagen to penetrate the skin for the reproduction of new cells.


As all Paul Penders products, it contains LevensESSENTIE Gold™, a 100% certified organic herbal extract that firmly supports healthy and vibrant looking skin.

This finalizes the list of the four H2O Beauty Awards 2009 won by Paul Penders.

We wish to express our gratitude to the readers of H2O who have tested, appreciated, and voted for our products, as well as we wish to thank H2O Magazine for holding the annual Beauty Award Contest.

Paul Penders – The Natural Choice – Because Your Body Deserves It

Click here to find your local Paul Penders distributor

Related post: 4 New American Awards to Paul Penders

4 New American Awards to Paul Penders

Beauty Awards 2009The readers of the American health and fitness magazine H2O have delivered their verdict in this year’s Beauty Awards Contest.

Some months ago, the jury – selected among the readers of H2O – received each their package of beauty products from a variety of cosmetic producers.

The testing began, the ballots were cast, and the results were counted.

And what an outcome it turned out to be for Paul Penders!

Two 1st places, one 2nd place, and one Editor’s Choice Award can now be added to the list of prizes and awards won by Paul Penders products.

Today, we will look at two of the winning products – the remaining two products will be saved for tomorrow.

Now, let us get on with it:

The four H2O Beauty Award Winners are:

  • Pegaga Scalp Cleansing Treatment – 1st place
  • Natural Moisture Foundation – 1st place
  • Ceramide Recovery Lipo A, C & E – 2nd place
  • Alpha Bisabolol Cell Renewal Serum – Editor’s Choice Award

The Scalp Treatment Category:
Pegaga Scalp Cleansing Treatment – 1st place
Pegaga Scalp Cleansing TreatmentBeautiful hair starts with a healthy scalp! Pegaga Scalp Cleansing Treatment naturally treats irritated and flaking scalps. Pegaga (traditionally known as the “Miracle Hero of the Rainforest”) and tea-tree oil both possess remarkable antiseptic and antibacterial qualities to deep-cleanse and revitalize the scalp. Pegaga Scalp Cleansing Treatment helps controlling itching and eliminates flaking.


The Foundation Category:
Natural Moisture Foundation – 1st place
Natural Moisture FoundationThis is a natural, non-oily moisturizing emulsion with 22 certified organic herbs and antioxidant vitamins. It contains mineral pigments that provide sheer, oil-free coverage. Helps soothe redness and cell damage for flawless-looking skin. It leaves a radiant finish that never looks shiny or heavy. Natural Moisture Foundation is easily applied for an even gentle coverage without the usual “cake” makeup feel and is suitable for all skin colours.

Essential oil can be made from Tea-tree
Essential oil can be made from Tea-tree

For these two winners – as well as for ALL Paul Penders products – it can be added that:

  • Only the highest quality of natural organic materials is used.
  • Only natural organic preservatives are used.
  • Produced using cold-processing which protects the fragile natural ingredients, instead of weakening them through hot-processing.
  • Wrapped in a simple but stylish packaging, without unnecessary environment harming luxury-wrapping used.


We are very happy to be able to add Pegaga Scalp Cleansing Treatment and Natural Moisturizer Foundation to the list of Paul Penders award-winning products.  See the full list here.

Two more will be added tomorrow…

Paul Penders – The Natural Choice – Because Your Body Deserves It

Find your local Paul Penders distributor by clicking here.