By Alison & TeamPP
In late December, marketing managers at Paul Penders Co met to discuss giving the Paul Penders brand a clarifying tag name that would help consumers understand what the brand stands for.
The Brand Meeting started with discussion among people of eight different nationalities to find the soul of the brand. This way of working reflects exactly how the company operates – a multi-cultural, open-minded and open sharing group of individuals with a heart and passion for the brand. Everyone was eager to share their ideas of doing business and working with nature.
During an open discussion, the team came up with a new tag name:
My way of life … naturally yours
Secondly, we embarked upon a very creative session in which the team was split into five groups that discussed and explored the Paul Penders Customer.
This was a very lively and inspiring session that gave us a lot of material that will be used in ads, brochures, websites and other materials over the coming year.
Lastly, we got a sneak preview of the new Paul Penders consumer website with updated features.
A few weeks from now, we will be able to share more about the website.
Read about the typical “Paul Penders Customer” tomorrow and see what the team came up with!