I have been ‘doing tradeshows’ all my life, actually too many to remember in many places of the world. As a small company we must compete in a rapid changing world. I tell you… being a small cosmetics company doesn’t get easier these days. The fierce grip of multinationals gets almost immoral.
Multinationals get involved at regulatory issues at government levels, lobbying politicians and make life hell for a small, creative business. Reason why a company as “Paul Penders” survives in this hard environment is because we are small. We have chosen to be small and for that it is easier to take a lead, to be outspoken and even ready to take on a fight. Being small has its fine advantages as well. Defending your position as a small creative company helps to make different, better and more creative natural cosmetics.
For that we are at the Arab Health Show here in Dubai as well. We like to know the industry that we are still there. That Paul Penders products continue to be there for many more years to come. We don’t fear competition and just do what we think is best.
Working tradeshows is hard what makes one extremely tired!
First the preparations, often months of work. Then long international flights to a far away country sleeping in beds not your own. Talking to hundreds of people on the show floor, ones you never met before. Then… walking; lots of walking. Because taxis are all booked at closing time, Bas and Faye, after 10 hours on their feet that day, have to walk for over one hour to their hotel!
I look at pictures and see that already the 2nd day the event weirs on their body; yet they keep a positive outlook, ready to take on yet another conversation… hopefully a new distributor! The excitement to expand in the Middle East makes them upbeat at all times.
About show emotions
A still empty hallway… the morning before the show starts – almost a serene feel before it starts to get very hectic with people moving everywhere. Then at night the atmosphere of the busy days changes. It gets quite after having worked a full day at the booth. Tired but happy that the day is over but also knowing another busy day is yet to come!
I, personal, at the end of each show get little sentimental!
I am not sure why because are tradeshows not only about business? However, at each show we make new friends. Sometimes we have dinner together after a day of hard work. Then when the show is finally over, the excitement dies. People drive to airports to go home in all directions. With the show adrenaline gone some are happy and some wished they would have done better.
Salute to Bastiaan and Faye standing tall at this major show!
Paul Penders Co is not afraid of multinationals. We won our own place in the world of cosmetics already and believe we have not too much too worry about them simply because we are smaller. We are more outspoken.
We make natural cosmetics the best way … the Paul Penders way.