Hi, I am Brenda.
The woman, the Paul Penders Brand Meeting decided is the typical Paul Penders customer.
I have been asked to tell about myself and my life – now and before – to help Paul Penders Co understand how their core-customers are like.
So, here we go! Since it is not nice to ask a woman’s age, let us just say I am somewhere in my thirties – and have been it for a while. I’m married and have a beautiful and healthy twelve year old son.
Though I am a very individual person, my family means everything to me. It is my base, and the place where I get the energy and inspiration to be involved in all my different interests. Without all those interests, my life would not have been the same. I need to be involved in what is happening around me.
Earlier in my life, I was on my way to a quite good education when I met my husband. We met during a discussion evening at PETA (People for the Ethical Treatment of Animals). Within half a year we were married, and soon after I was expecting our gorgeous son. So I gave up the education back then, but have plans to go back and finish it soon.
I mentioned my interests. PETA, of course, is one of them. I am also a member of the organization Friends of the Earth. Among our main goals are to protect human and environmental rights, and to protect the planet’s disappearing biodiversity. When I was younger, I used to be a member of the local Vegan Society for a couple of years, but this is something I have given up now.
By nature, I am a very practical minded woman. I recycle whenever possible, and I love to work in my own kitchen garden, growing my own organic vegetables and herbs. I feel just as comfortable in a pair of old jeans as when I dress up, put on my makeup, and, as my husband says “look stunning feminine, in a strong and courageous way!”
When it comes to makeup and my other personal health care products, I am very conscious about what I do to my body. If other women want to add chemicals and all kinds of artificial stuff to their skin, well, that is up to them. But not when it comes to my body. I refuse to use anything but natural products, whatever it is shampoo, moisturizer, makeup or sunscreen etc. We are already living in a world full of pollution; a pollution we cannot avoid, because it is in the air we breathe. So why subject your own body to more of that kind?
I know some of my friends consider me being a “freak” when I try to explain this to them, but over the years I have managed to make quite a few of them understand the point – and they are all, more or less, using natural products for their personal care now. OK, some of them still use the well-known and very hyped cosmetic products, but I could never fall for all that marketing glitz in the ads myself. Well, not anymore, at least. When I was younger, and did not know much about cosmetics, yes, I admit I used them. But no way now, when I know what is inside the fancy bottles and tubes.
Yes, I want the best for myself and my family, but honestly, I would feel guilty having paid a huge sum of money for a fragrance which is based on artificial stuff. It would not only feel like a betrayal of my body, but it would also be a betrayal of what I believe in – a cleaner and a better world.
As I always say: “We cannot change the world on our own, but if each of us does our part, we have already come a long way”.
This is the way I would like our wonderful son to grow up. Being aware of the world around him, be it nature, people or politics. Being aware of what we are doing to each other and to the planet Earth. Being aware of what he eats, and what he subjects his body to.
I have been this way myself since I was in my twenties. This is probably why I have come to like companies who have a message to communicate. A real message. Not a message that says you should use this product, because all modern people “who are something” use it. But a message worth listening to. For example, as a member of PETA, I would never even dream about using any kind of personal health care products which has been tested on animals.
At the end, I would like to say that not all artificial things are bad: when it is really cold outside, I do use my fur. My artificial fur!
I hope all this has helped to give a picture of me, Brenda – a Paul Penders customer.
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Related link: PETA