Our distributor in North America, All Natural Cosmetics, Inc., gives us lots of examples of clever ways to market, like this ‘buy one, get one free’ offer good for one week in March. This Arizona-based company sells more than 500 ‘green’ beauty products from its website.
Talking to ABC Television, Marj Melchior, owner and president, said the beauty industry has changed in recent years. “When I started this business 11 years ago, it was very, very difficult to find product lines that met organic standards or contained natural ingredients, and now it’s really easy…” She says their biggest problem is convincing customers that natural cosmetics aren’t boring!
Marj looks for organic beauty products that meet the highest standards.
“We carefully select products to stock according to our strict criteria for ingredients and performance. Sometimes we do not sell all products from a certain brand due to them not conforming to our standards. We scrutinize the products so you do not have to!”
“I think some people think that natural makeup is kind of limited … but I have had clients who send me commercially made lipstick or blush, and they would ask me to match it with something more natural, and nine times out of 10 we do,” Melchiors said.
Recently, Paul and Marj joined forces for a meeting in Las Vegas where they discussed the latest changes in the large cosmetic market in the US and Canada. All Natural Cosmetics remains your source for Paul Penders products.
Check out their website at www.allnaturalcosmetics.com for great specials on Paul Penders products with their very special offer that runs till midnight March 14th.
By Teviot Fairservis.
A few days ago we discussed about the many tasks involved when it comes to new product development.
Based on yesterday’s post, why does Paul Penders Co still go to enormous lengths to create new products?
New products guarantee a future and livelihood for any cosmetic company in the world. New products are important because conditions in our lives change, so do new consumer trends.
New raw materials becoming available is also a reason to create new products that give better results.
At Paul Penders Co, we receive ongoing input from various consumer groups, or from our distributors; tips from people working with us, and even my own family members are actively involved!
To focus on the process, starting with a creative idea until a finished new product is born is serious business. And we must be sure at the end of all that is involved ,that the creative idea is still there.
Lastly, new product research involves women!
And we know, cosmetic products are very important to women and often emotional issues are involved.
My daughters and even granddaughters are always on the lookout for new ideas for all kind of cosmetic products!
They come up with ingredient ideas, product designs and marketing ideas, and sometimes friendly competitive tempers may flare!
New product development is always an interesting process and if we were not seriously doing this, we would not be seen as the pioneering natural cosmetics company that we are today in several countries around the world!
And of course, new product ideas from you are always welcome as well!
Give us your suggestions and who knows, you may one day see your idea made into a Paul Penders product!
A few times per year new products are presented to answer the demands of consumers worldwide. But before an idea becomes a reality in an all-round finished product there are many, many complicated areas involved and to be concerned with, such as:
- Comparing the skin types of people living in different countries. Climates are important to consider because Northern Europe, China, Korea, and North America have vastly different climates therefore skin needs are different, for example, than for people living in Southeast Asian countries.
- Religious considerations. Our products must be kosher and halal formulated. (Paul Penders Co is certified for halal products)
- Requirements for vegetarians where ingredients cannot contain animal or animal by-products
- We use certified organic herbs and more organic ingredients.
- Paul Penders cosmetics contain certified organic colors.
- Our products have always be for 100% free of animal testing.
- We use natural and organic essential oils as fragrances.
R&D and TESTING
Many mainstream ingredients at hand we will not use. After the above battle has been won, our professional trained in-house R&D can start doing their part of the work.
Then as soon as the lab tests are finished we have a range of test people who try out the new formulations in order to give their independent feedback.
REGULATIONS & LAWS
Even when we have created that new product, the work is not finished! Now we must get a license for the new product, products that will be scrutinized by each government to make sure the product applies to their particular health regulations. Regulations, which can differ in Australia, Europe, Japan, Korea, and other countries.
Not only the formulations must be given to them but also authorized, independent labs must perform product testing. Only when the product license is obtained is the product ready to be imported and sold!
Meanwhile we need to make certain, as well that the name of the new product does not conflict with an already existing name in use by another company in another country. That is why our trademark lawyers do their research.
When one considers all the above challenges and limitations, it must be understood that the development of any new cosmetic product is a serious challenge!
Working for Paul Penders Co, we often describe ourselves as “The Penders Family” because in many ways we are like a close-knitted family.
Though growing as a company, we are still not bigger than it is possible for most of us to know each other – even though we work in different parts of the world.
R&D is in Langkawi Geopark Rainforest Island in North-Malaysia and where LevensESSENTIE Gold ® organic herbal extract is produced, while Manufacturing, Warehouse and Shipping Operations are in Kuala Lumpur, Malaysia. We have offices in China, and Marketing in The Netherlands.
The level of information is unusually high compared to other companies, and there is a very strong team-spirit among us. Whenever possible, we try to help each other if needed.
So, when a new brochure for the American market needed a proofreading, it was natural to look for someone inside our own circles.
Marj from All Natural Cosmetics in USA immediately suggested her mother, Verna to do the job – and it turned out to be a perfect choice.
Verna McMichael has a Bachelor’s degree from Indiana University and a Master’s in Education from Valparaiso University, where she also worked as a Reading Specialist while attending.
Verna has enjoyed teaching people of all ages how to read, from young children to adults. In her local district she was commissioned to write a history of some of the earlier elementary schools.
In 1997 Verna retired after teaching for 22 years and moved from Indiana to Arizona, in order to be closer to her family.
Reading and working with words have always been Verna’s favorite pastimes.
Verna, thank you so much for taking your turn with the proofreading. It is a pity you live so far away from us; it would have been great to have a real proofreader sitting next to us writing the blog…
All Natural Cosmetics, USA
Paul Penders stores in other parts of the world, click here
Patent Application on LevensESSENTIE Gold ®
The word ‘paradise’ means different things to different people. To me, it means a place where people live beautifully and in peace. Where they can feel positive about themselves and the environment. A place where they have the ability to do what is best for mankind; without worries about religions, money, time tables, ego and selfishness. A natural environment for all that is good.
In this respect, I worry about the state of mankind. This concern gives me the ammunition to do what we do at Paul Penders Company.
This last week I have experienced paradise, as it should be. I had the enormous privilege of meeting and talking with Father Joseph Chittoor, a true visionary and humanitarian, and wondered why he never got the Nobel Peace Prize.
I was thinking about my 2 aunts who were devoted nuns in Holland and both artists as well. They were offering me their convent to do “animal tests” on them for 6 months in hopes of convincing the Dutch Government that animal testing was cruel and inhumane. 60 truly devoted nuns were waiting for me each day for the cause in hopes of ending animal suffering in Holland. And finally they won, as Holland was the first country to legalize no-animal tests for cosmetics.
With that in mind I hope that Father Joseph Chittoor will be seeing more results from what he started 20 years ago. His vision to empower women who had nothing, the daughters of the woods, in a rural area in India, giving them the tools to take care of themselves and their families. Now 375 of them own Vanamoolika and when I was there their songs of prayer had quite an emotional impact on me. I have made the commitment to support the work of Father Joseph Chittoor.
I was a guest of his creation and I cannot remember anything over the last years that have gripped me as Vanamoolika and “the daughters of the woods ” has. This charitable organization that they proudly own and that is supported by Indocert certifying their lands as organic and all of their products as a result. The Ayurvedic plant medicines are now accepted and they own their own GMP manufacturing unit.
They looked at me as a foreigner from another part of the world that could help in their growth, to help more daughters of the woods in more parts of India.
One of these daughters became a licensed and professional Ayurvedic doctor and heals though their own produced plant medicines, yoga, and meditation and Ayurvedic treatments.
Paul Penders Company has made a commitment to them. It will be for many years to come and it will involve lots of devotion, sharing of knowledge and happiness for all involved. Together with Joji we have formed a Paul Penders India company that will guide, assist and train the daughters of the woods in being more effective in their work. We will send over our own R&D people and we will assist in exporting their beautiful organic Ayurvedic products to many countries, including China, Europe, USA, Saudi Arabia, Australia and more.
We will set up a travel agency EcoBio Wellness Tourism Club where people from all over the world will be able to go to Vanamoolika – stay there for a week, get medical Ayurvedic consultations and ancient treatments such as yoga, meditations, and Ayurvedic massage.
Visitors will be fed some of the most delicious vegetarian (and some non vegetarian) foods coming from Vanamoolika’s own gardens. They will stay on 15 acres of land with rolling hills, and a true jungle of medicinal plants and trees. They will stay in cottages made from the wood of 3o different medicinal trees. Even the beds are made from 30 different medicinal trees! I can guarantee you, when you wake up in the morning you will feel refreshed and wonderfully energized.
Joji, as part of Paul Penders India, will help to further develop the training programs for the daughters of the woods, strengthening their work with certified organic cultivation of herbs, plants, fruits and trees producing them into Ayurvedic medicines. The one and only Ayurvedic system given by the Acharya that originated 5,000 years ago. Increasing their GMP factory will bring more financial means, helping expand the vision and work of Father Joseph and all 375 daughters.
The Paul Penders Company has donated their first automatic filling machine for filling cosmetics that are proudly produced in Malaysia. Cosmetics that will now contain 22 certified organic herbs lovingly cultivated and harvested by the daughters of the woods. All of these herbs certified organic by Indocert, the government certifying body associated with NOP (National Organic Production, USA) . Paul Penders Company is donating a website for them as well.
Thank you Vanamoolika, the future will be good and the vision of Father Joseph Chittoor will be executed!
Part 1 Love-Labor & Determination
Part 2 Meeting Fr. Joseph Chittoor, a visionary Priest
Part 3 The President of Vanamoolika
Part 4 A Gorgeous Ayuredic Doctor
Part 5 Ayurvedic Massage
Part 6 Inspirational Visit to Indocert; Indian Organic Certifying Agency
Part 7 Journey to Vanamoolika