Consumers desire Education about Natural & Organic Claims

I ask myself many times how small companies like Paul Penders (small but still selling our products to many countries in the world) can succeed in make you become more informed about our products and values.
 

 
A brand-new study in the US by Kairos Consumer www.kairosconsumers.com points out that consumers require more education about effectiveness and claims of organic and natural cosmetics.
 
Consumers understand conventional cosmetic claims and are familiar with the brands associated with these claims. They are more likely to buy brands with claims they understand over products labeled organic or natural.
 
But consumers who buy organic and natural cosmetics admit that they know little about what is an organic or a natural product. They say that these products appeal mostly to them because of ‘absence of negative ingredients’.
 
                        
 
They believe cosmetics are safe when they are free of ingredients they view as bad, such as parabens, dyes and chemicals. They place trust in a brand’s reputation making brand familiarity an important influence when buying cosmetics.
 
Smaller brands like Paul Penders also can educate organic shoppers more about the effectiveness of organic and natural ingredients. Many people in the study of Kairos Consumer indicated a desire for this information.
 
                        
 
Can you let us know what is important to you when you buy cosmetic products? How can we at Paul Penders Co do better in educating you? Or inform you more about matters that are important to you?
 
    

Small Habits That Create A Better World

Compare a happy R&D of a small natural cosmetics company with a happy gathering of local youngsters. The R&D play in our labs and local children play on our land and all of them enjoy astonishing sea views. One party is protected from the hot sun under a roof; the other uses the shadow of a palm tree. Yet all feel happy but under a different circumstance. What is this story about?
 
More than ever in the history of our planet, we must become responsible in life in whatever we do. Whether we are young or old. Whether we live in a cold climate or in a tropical Malaysia. When all are not becoming more responsible we stand to lose a beautiful world what we still can call paradise. But the question arises… for how long can we still call mother earth a paradise?

Results of bad habits that help to destroy our world.
 
At Paul Penders Home Office we live by simple community rules that help to keeping all of us happy. That is simply in looking after ourselves in terms of cleaning up after ourselves; it’s that simple while it creates a difference when the same rule is applied to all who share this planet. Simple things make for positive changes when we cooperate, even starting with enjoying a cup of tea and clean up our own cup! Enjoy a cup of tea but do not leave your cup for the next person to clean it, or do you?
 
Are you one where mother never taught to clean up after yourself? Rather put your empty cup in the sink for someone else to clean? Because you are “too busy”? or too important? or… just too darn lazy? In our case at Paul Penders, such little thing make a community feel unhappy and being unappreciated. It spoils the feel of peace when all were to do the same.

Now let’s look to something bigger but what applies to the same golden rule of cleaning up after yourself? How about an empty water bottle or a plastic bag that we so careless throw away? See what the result is from your empty water bottle or plastic bag? The picture below is just a multiplication of an entire lazy same like you people and it has become a mountain waste that could have been avoided just by taking a little bit care, and it saves our planet. Thus to clean up the world starts with education, right?

Therefore, these great youngsters who enjoy the beautiful scenery of the sea and enjoy using our fresh natural seawater swimming pool understand and no longer leave plastic bags at a well maintained property. We and even they have been part of beach cleaning parties for few years. Yesterday Eva and her crew went out together with local youngsters, also as part of education and that beauty and happiness can also be created by preservation and using our mind.
 
Therefore small habits create a better world for all.

To make it a better world starts with the one that does not wash her/his used cup of tea. Its all about the right mentality and we need to educate those who don’t know. Of course we cannot be responsible for others. And at this precious, beautiful part in the world called Langkawi UNESCO Geopark Rainforest Island, a one hour flight from the capital Kuala Lumpur in Malaysia, some of us kindly help to protect what must be protected for the future of all of us.
 
 
    

Journey to Vanamoolika – Part 7

The word ‘paradise’ means different things to different people. To me, it means a place where people live beautifully and in peace. Where they can feel positive about themselves and the environment. A place where they have the ability to do what is best for mankind; without worries about religions, money, time tables, ego and selfishness. A natural environment for all that is good.

In this respect, I worry about the state of mankind. This concern gives me the ammunition to do what we do at Paul Penders Company.

Father Joseph and Paul

This last week I have experienced paradise, as it should be. I had the enormous privilege of meeting and talking with Father Joseph Chittoor, a true visionary and humanitarian, and wondered why he never got the Nobel Peace Prize.

I was thinking about my 2 aunts who were devoted nuns in Holland and both artists as well. They were offering me their convent to do “animal tests” on them for 6 months in hopes of convincing the Dutch Government that animal testing was cruel and inhumane. 60 truly devoted nuns were waiting for me each day for the cause in hopes of ending animal suffering in Holland. And finally they won, as Holland was the first country to legalize no-animal tests for cosmetics.

With that in mind I hope that Father Joseph Chittoor will be seeing more results from what he started 20 years ago. His vision to empower women who had nothing, the daughters of the woods, in a rural area in India, giving them the tools to take care of themselves and their families. Now 375 of them own Vanamoolika and when I was there their songs of prayer had quite an emotional impact on me. I have made the commitment to support the work of Father Joseph Chittoor.

Dr. Deepa Chirakkal

I was a guest of his creation and I cannot remember anything over the last years that have gripped me as Vanamoolika and “the daughters of the woods ” has. This charitable organization that they proudly own and that is supported by Indocert certifying their lands as organic and all of their products as a result. The Ayurvedic plant medicines are now accepted and they own their own GMP manufacturing unit.

They looked at me as a foreigner from another part of the world that could help in their growth, to help more daughters of the woods in more parts of India.

One of these daughters became a licensed and professional Ayurvedic doctor and heals though their own produced plant medicines, yoga, and meditation and Ayurvedic treatments.

Paul Penders Company has made a commitment to them. It will be for many years to come and it will involve lots of devotion, sharing of knowledge and happiness for all involved. Together with Joji we have formed a Paul Penders India company that will guide, assist and train the daughters of the woods in being more effective in their work. We will send over our own R&D people and we will assist in exporting their beautiful organic Ayurvedic products to many countries, including China, Europe, USA, Saudi Arabia, Australia and more.

We will set up a travel agency EcoBio Wellness Tourism Club where people from all over the world will be able to go to Vanamoolika – stay there for a week, get medical Ayurvedic consultations and ancient treatments such as yoga, meditations, and Ayurvedic massage.

Ayurvedic Massage Center

Visitors will be fed some of the most delicious vegetarian (and some non vegetarian) foods coming from Vanamoolika’s own gardens. They will stay on 15 acres of land with rolling hills, and a true jungle of medicinal plants and trees. They will stay in cottages made from the wood of 3o different medicinal trees. Even the beds are made from 30 different medicinal trees! I can guarantee you, when you wake up in the morning you will feel refreshed and wonderfully energized.

Joji, as part of Paul Penders India, will help to further develop the training programs for the daughters of the woods, strengthening their work with certified organic cultivation of herbs, plants, fruits and trees producing them into Ayurvedic medicines. The one and only Ayurvedic system given by the Acharya that originated 5,000 years ago. Increasing their GMP factory will bring more financial means, helping expand the vision and work of Father Joseph and all 375 daughters.

The Paul Penders Company has donated their first automatic filling machine for filling cosmetics that are proudly produced in Malaysia. Cosmetics that will now contain 22 certified organic herbs lovingly cultivated and harvested by the daughters of the woods. All of these herbs certified organic by Indocert, the government certifying body associated with NOP (National Organic Production, USA) . Paul Penders Company is donating a website for them as well.

Thank you Vanamoolika, the future will be good and the vision of Father Joseph Chittoor will be executed!

Related posts:

Part 1 Love-Labor & Determination
Part 2 Meeting Fr. Joseph Chittoor, a visionary Priest
Part 3 The President of Vanamoolika
Part 4 A Gorgeous Ayuredic Doctor
Part 5 Ayurvedic Massage
Part 6 Inspirational Visit to Indocert; Indian Organic Certifying Agency
Part 7 Journey to Vanamoolika

Journey to Vanamoolika – Part 6
Inspirational Visit to Indocert;
Indian Organic Certifying Agency

Paul visiting Indocert

The long journey back from Vanamoolika to Kochi was a 10 hour-fight. The road consisted of endless hairpin turns, filled with huge lorries, as it threaded through the massive mountains. If you consider the acrobatic movements of typical Indian roads, it was an exciting accomplishment to arrive in Kochi, the beautiful city of Kerala State.

In Kochi, a meeting had been organized with officials of Indocert, the Indian organic certification body. Indocert is associated with NOP (National Organic Production, USA) certification with the acceptance of conformity assessment for accreditation of certification bodies by USDA.

Meeting at Indocert

We had a meeting with Mr. Sreekumar, Deputy Director of Indocert and Mr. Praveen Kumar, the

Program Manager. Vanamoolika has strong connections with organic certifying bodies while the President of Vanamoolika himself is director of various organic farmer associations. All cultivation methods and products of Ayurvedic Vanamoolika are certified organic.

Readers of this blog are aware of several objections Paul Penders Company has against the practices of some of the certifying organic bodies. Now I had the opportunity to formerly share them at the right place. These include the high costs involved and yearly fees. We also object that Ecocert and others allow certain chemicals to be certified, even PARABENS are allowed. We strongly disagree with this.

The Paul Penders Company is at the brink of a strong cooperation with Vanamoolika, including promoting their beautiful Ayurvedic products in and outside India as well. Paul Penders Company will have its R&D and Regulatory people traveling to India soon to discuss how we can clear up the misconceptions and resolve our objections. The goal is to obtain certification of Paul Penders products. We deserve that certification as we use the best certified organic ingredients already.

Today was a good closure to an exciting trip and tomorrow we will make a summary including the exciting news ahead in supporting Vanamoolika, obtaining their wonderful herbs, and supporting “the daughters of the woods.”

Related posts:

Part 1 Love-Labor & Determination
Part 2 Meeting Fr. Joseph Chittoor, a visionary Priest
Part 3 The President of Vanamoolika
Part 4 A Gorgeous Ayuredic Doctor
Part 5 Ayurvedic Massage
Part 6 Inspirational Visit to Indocert; Indian Organic Certifying Agency
Part 7 Journey to Vanamoolika

Journey to Vanamoolika – Part 5
Ayurvedic Massage

Ayurvedic Massage Center

Every day in this Indian paradise called Vanamoolika (medicinal herbs) I am called at 7AM for a typical Ayurvedic massage to start out my day with positive feelings and fresh energy.

This massage is a true experience by itself and no comparison to Swedish, Thai, or whatever massages, because an Ayurvedic massage it is also an Arurvedic message! It is a physical as well as a mental and emotional experience.

From my hut that is entirely built from the wood with 20 medicinal plants I walk through a variety of trees and bushes all cultivated for Ayurvedic medicines. It is a short walk to the place where every day my masseur waits my arrival.

Paul Penders Getting the Ayurvedic Treatment

There is some drizzle and rainclouds seemingly every morning and combined with the mountains, it is an astonishing view. The Vanamoolika medicinal farm is located 5,000 feet above sea level and the air is very clean. There are no sounds other than a few chattering birds watching me and probably talking about me as well!

The massage place is also a small wooden hut and the masseur greets me with a pleasant smile which it seems Indian people were given by God. When you look at them all seems right in their world. Peace and order. Well at least this is the case for my daily morning massages.

I need to fully undress and am given a piece of cotton with two cords. I am then asked to sit before the massage table, which is carved entirely from one piece of tree. It is beautiful but quite heavy! Before lying down the masseur puts warm herbal oil on my head and prays.

Afterwards I lie on the table and ritualistic moves begun. What makes this massage technique so different from other techniques is that they make long sweeping movements from the top of the hands to the bottom of the feet about 20 times which is very rapidly executed on each side of the body. Truly exhausting for the masseur, as he is almost out of breath, but then continues with my hands only. The same massage strokes are done with me lying face down , so both sides of the body get to feel the energy.

I tell you, the feeling of the warm oil is quite a pleasant experience!

Oil on the Head

The last part of the massage (which takes up to one and a half hours) is the head and many movements are being done from very barely-touching-gentle to much more firm techniques. Then it is time for the shower. You have to be very careful because of the oil dripping from the body. Trying to simply stand while taking a shower can be hazardous!

I had this same treatment for 3 days but on the 4th day the unique ancient head treatment starts and this is a true experience by itself.

The entire body is totally wrapped in cotton and then the eyes are covered with cotton balls. Cotton is then placed on the head from the chin to the eyebrows, leaving only the upper forehead exposed. This special body wrapping is done to protect the body from reacting to abrupt temperature changes because the plant oils applied to the head are warm. When temperature is not regulated, unexpected responses may occur.

Over the head hangs a clay pot filled with warm oil and a string of cotton hangs below. This is when the actual treatment begins. The cotton string will be cut and oil flows or drips onto the forehead creating a sensational feeling. But that isn’t the sole purpose.

The flow of Bala Thailam (medicated oil) is made from cedar herbs that smell like a mix of Northern California coastal trees and calendula oil from the German forest, that I use to buy. It is controlled and is being poured or dripped in different ways and at different times. This is called the wellness treatment to improve the blood circulation and blood cells in the brain.

Handcarved Ayurvedic Table

There are also different disease related medicinal treatments using different oils and different movements in the Ayurveda. This pouring and dripping of oil takes about 30 minutes and each time the clay pot is being refilled with the same oil.

The sensations and feelings experienced are emotional as well as physical. When you are entirely packed in cotton with only partial head exposure, an emotional sensation is indeed experienced.

Ayurvedic treatments are a daily routine here for me and start my day with renewed energy as I attempt to take in as much as possible in this truly unique experience. Being on this special land makes one forget the days and become only interested in learning more and more about the people and their sharing of simple but true wisdom in order to better the world.

Related posts:

Part 1 Love-Labor & Determination
Part 2 Meeting Fr. Joseph Chittoor, a visionary Priest
Part 3 The President of Vanamoolika
Part 4 A Gorgeous Ayuredic Doctor
Part 5 Ayurvedic Massage
Part 6 Inspirational Visit to Indocert; Indian Organic Certifying Agency
Part 7 Journey to Vanamoolika