Living Consciously

What are you doing to reduce your “carbon footprint?” Here at Paul Penders, the staff all tries to be conscious of the impact we make – both large and small. It’s in the little things we do each day like recycling of office paper and sorting out drink cans and bottles after lunch. In the larger manufacturing processes, we are proud of making natural herbal beauty products that do not add harsh chemicals to your skin or to the environment. Our scientists pioneered an exclusive “Cold Blending technology” which also helps minimize this small company’s “footprint.” Most conventional cosmetics companies use energy-wasting heat-processing which also destroys bio-active ingredients. Paul Penders herbal products are made in small batches, never heated above 35°C, thus ensuring all bio-active ingredients remain at full strength.
 
We don’t often get praise for the little steps we take to make the world a better place. So please give yourself a pat on the back for “living consciously” – the small ways that show you care about our earth and its people. Each of us makes “a “footprint” on the planet – and with more than 6 billion of us now, that’s a lot of stamping feet! Maybe no one else will notice but allow yourself to smile a little at your own cleverness for saving money and saving the planet when you:

  • Turn off the faucet to lather up in order to conserve water
  • Turn out the lights before going to bed to cut down on electric bills
  • Carry a cloth bag to the grocery store so you don’t need to use plastic bags
  • Choose to walk or bicycle instead of driving to reduce oil and gas usage
  • Find creative ways to make something old, new again

The U.S. Environmental Protection Agency www.epa.gov estimates the average American produces more than 4.6 pounds of trash per day or 1,130 pounds per year — and is directly responsible for 1,060 pounds of carbon dioxide produced from that waste. As trash decomposes, it releases so-called “greenhouse gases” — about 50% carbon dioxide, 50% poisonous methane gas. Adding in household electricity, heating and aircon, plus vehicle use, they estimate an output of “4 metric tons of CO2 or almost 9,000 pounds per person per year” going into our atmosphere. Add in distant travel, especially by airplane, and other factors, and some estimates put the figure up to 20,000 pounds per person per year! That’s a pretty large “carbon footprint” for just one person!
 
It’s more than time for us all to live a more “conscious life.” Examine all the ways your footprint touches the earth. Tread as lightly as you can!

By Teviot Fairservis.
 

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Australian Hair & Makeup Artist Promotes Natural, Cruelty-Free Cosmetics

One of the very proud moments in my life with the incredible Jane Goodall during the launch of her film at IMAX…. A brief background on myself… Hi : -) I am Nicole Groch. I have been a professional freelance hair & makeup artist based in Melbourne, Australia for over 19 years. I have been working in the fashion, advertising and music industry both in Australia and overseas. Quite some year’s back now, I took it upon myself to rethink my attitude towards the makeup & hair products I used in my kit.
 
I had been a vegetarian for many years for ethical reasons, and only used ‘cruelty free’ products in my work, but I was also very interested in all the natural and organic products that were becoming more readily available.

I did research into the common ingredients used in the majority of cosmetic brands and was astounded at how many toxic ingredients they contained and how they can adversely affect our health. I then converted my kit, so I now use on my clients only the safest, cruelty free and natural products that I can source. This is how I came to love the Paul Penders range as they stood for everything I believed in, vegan, natural and safe. Over the years I got to know Paul and he is an incredible inspirational person.
 
Because I didn’t believe it was ethical to use or promote any products that were tested on animals I was constantly turning down work for companies that either used such products, or had real fur in their ranges, including their TV commercials, fashion parades, fashion shows and product editorials. Particularly I wanted to do something positive with my makeup skills to help animals!
 
So I got in contact with the Australian www.choosecrueltyfree.org.au/makeup.html (they accredit cruelty free companies) and offered to start “The Cruelty Free Makeup Tips”. I arranged a huge celebrity launch for the “I’d Rather Go Naked Than Wear Fur” poster campaign I had put together and did all hair and makeup for it as well.

I was able to use my connections to get celebrity support for the front covers of our magazines and for campaigns. After a few years I was asked to become a Director of Choose Cruelty Free and as their PR Director I found Paul Penders products. Our Preferred Product List www.choosecrueltyfree.org.au/list.html lead me to do PR work for other natural and cruelty free companies.
 
Now I am the mother of two beautiful children. And along with doing my hair and makeup work, and PR for CCF, I embarked on a journey that I am very passionate about! I have become the writer, editor, photographer, marketing and PR person for a website my husband Jonathan (an IT professional) and I together designed, called: www.livingsafe.com.au

The aim of Living Safe is to give individuals easy tools and accurate knowledge to help them create a safe and healthy environment for their children, pets and …ultimately themselves! Since we have launched the site several months ago we have been getting fantastic positive feedback, especially from parents thanking us for creating this much needed site. It has made them more aware and informed about these very important issues. We hope our site will help to create a better world for the all of us. We also have a directory of “Safe & Non-Toxic” companies and of course, Paul’s products are on it as well as they fit the Living Safe ethos perfectly!
 
Paul Penders is now available in Australia. For more information please visit: paulpenders.com.au/
 
Author: Nicole Groch