One of the many people behind the public face of Paul Penders Co is Nic Sim from Redbox Studio. The company is our web-partner and – besides being close friends – behind the design of our website. Nic runs Redbox studio together with Krista Goon, who sometimes is a guest writer on these pages.
We asked Nic to tell a little bit about himself, so we all could get to know him better – and here is what he wrote:
I started Redbox Studio in 1998 to specialize in designing business websites. With my background in Fine Art and a love for computers, I felt that combining the two was the best way to make full use of my talents and skills.
I don’t like it when I see that most designs out there either do 2 things: satisfy the business owner’s ego or satisfies the designer’s ego.
And I get mad because most designers use design as their playground, disregarding the client’s needs. Most designs were absolute ego trips and a pure waste of the client’s money.
If a designer wants to ‘be creative’, he should just pick up a paint brush and become an artist. This way, he can paint and draw to his heart’s desire and be as creative as he wants. That’s what Art is. Art’s about feelings and emotions.
And I think the problem starts when designers confuse Art with Design.
To step into the world of design, a designer must remember always that design is all about communication.
If the design does not communicate the client’s core message, that design has failed. If the design has not allowed people to understand its message, it has failed.
And failed designs do not bring in results.
From the start I knew that designs which made sense and functioned as communication tools would never be out of style. In fact such designs would go on to produce great results for their owners.
While many designers like to add on more and more stuff for their clients, I like to eliminate, pare down and simplify whenever I can.
That’s why the Redbox Studio design philosophy is clear and simple – our formula for creating a successful business website means we eliminate the unnecessary by zooming in on usability, simplicity and sophistication.
For us, the best thing ever is to hear the results our work produces for clients.
Our clients get a “salesman” that produces positive return-on-investment year after year. How’s that for a true business asset?
Other things you may not know about me – I’ve been an art director in an advertising agency prior to setting up my own business. I am an artist whose work has been sold to art collectors in Singapore and Holland.
I am a Mensa member and a Mensa Committee member where I volunteer with updating the Mensa Penang website.
And finally, I have a secret passion – I love the art and beauty of tarot cards and I also read them, but for close friends only!