The most famous consumer show in Holland happened last week…. The Libelle Show is the biggest event in The Netherlands for women to get to know the hottest new products available at shopping malls and large cosmetic stores.
Mariek, International Director of
Marketing of Paul Penders products is
excited during the Libelle Show
Although there was lots of rain the number of people attended was almost 10,000 at the first day only! This show lasted no less than 7 days from early morning till evening! So thousands of women have noticed the re-introduction of our products in the Netherlands…. It was great fun watching all women with shopping bags and goody bags passing by the Paul Penders booth… and to fill-up their bags with Paul Penders goodies as well!
The Libelle Show is famous in Europe to kick off a new brand; selling natural cosmetics with certified organic ingredients and a specific style and essential oil… and that are Paul Penders products of course!
Women we talked to where very interested in the story of the herbs, the certification for organic ingredients and the non animal testing.
Great and enthusiastic assistants at the
Libelle show. Because of 7 very long
and exhausting days we needed a crew
of 12 people to cover for all these hours with
many people passing by at the booth
We are very happy to see the interest of high quality. Lots of questions about the organic aspects, and the store locations. Considering that there was quite some competition of local Dutch cosmetic brands, with this in mind, our contacts were excellent.
At the show we sold the new Mini Sizes of Aloe & Lavender A.M. Moisturizer and Rosemary & Calendula Cleansing Milk as a special trial promotion pack. One lady even returned buying more products after she tested the Aloe & Lavender A.M. Moisturizer without having an allergic reaction, what she experiences with other brands. She was so happy to find out a new brand that suited her skin so very well. And of course, we were very happy too, to be able to provide her with our Paul Penders solution!!
Again, the fair lasted for 7 days with great and spontaneous interactions with the Dutch female consumers. It was a lot of fun, talking to these ladies and selling Paul Penders products!!!