Paul Penders Showroom Opens in Australia

Author: Bee, Australia
Our distributing company Euro Ventures, Ltd. in Australia just opened a new wonderful showroom and product training centre in the popular “Centro Box Hill Shopping Centre” in cosmopolitan Melbourne. Now Paul Penders products are available right in the heart of beautiful Victoria as well.

    Queen Victoria Market with City Tram in Melbourne

It took months of preparation before the showroom was opened. Jess, who manages all the activities, was previously working with prestigious brands such as Shiseido, Lancome and Christian Dior. As a matter of fact, she won twice the “Victoria State Counter Manager & Beauty Consultant of the Year Awards”, one time in 2009; another time in 2010. Jess has more than 20 years unique experience in the beauty industry.
Being made totally familiar by Bee, the managing director of Euro Ventures (exclusive importer for Paul Penders in Australia) she start to appreciate the uniqueness and remarkable potency of our natural botanic formulations, made in small batches, versus the cosmetic products made by large cosmetic corporations.
Jess is well aware that in Australia natural pureness for cosmetics is the preferred standard for a growing amount of concerned consumers. She made a true commitment to a full time business in educating, promoting and marketing our Paul Penders natural cosmetics in Victoria.

    Paul Penders makeover by Jess Victoria, Australia

    ICT treatment being applied by Jess

Since the opening of the Paul Penders showroom, annex training centre, Jess taught a growing Australian clientele and other interested people on the specifics of Paul Penders natural cosmetics, including our various award-winning products.
Jess and Joseph (husband and business partner) work closely together with a very successful Australian website “Living Safe” that educates on cruelty free and non-toxic products and much more founded by Nicole Groch

On this website Intensive Clarifying Therapy was recently reviewed by professionals and as a special gesture ICT is now available with a special price to the clients of the Paul Penders store as well.
Nicole is the leading Australian hair & makeup artist besides a very well-known animal-rights activist. She is a long-time, personal friend of Paul and together they often address issues of animal rights connected to cosmetic testing.

Of course, we are truly thankful for having committed distributors in Australia; people who live by a natural life style and the philosophy of kindness themselves as well. Does this not ultimately bring all of us towards a better world?
Paul Penders International congratulates Bee and Calvin Goh; owners of Paul Penders Australia, as well as Jess and Joseph for their achievement. We wish them lots of success in expanding our natural cosmetics in many parts of this beautiful country.

    Bee Lim, M.D. of Euro Ventures; Paul Penders exclusive
    distributor in Australia

When in Victoria please visit our showroom and training centre or visit For a great Paul Penders natural organic beauty treatment experience just call 0466913328 as well.

Australian Hair & Makeup Artist Promotes Natural, Cruelty-Free Cosmetics

One of the very proud moments in my life with the incredible Jane Goodall during the launch of her film at IMAX…. A brief background on myself… Hi : -) I am Nicole Groch. I have been a professional freelance hair & makeup artist based in Melbourne, Australia for over 19 years. I have been working in the fashion, advertising and music industry both in Australia and overseas. Quite some year’s back now, I took it upon myself to rethink my attitude towards the makeup & hair products I used in my kit.
I had been a vegetarian for many years for ethical reasons, and only used ‘cruelty free’ products in my work, but I was also very interested in all the natural and organic products that were becoming more readily available.

I did research into the common ingredients used in the majority of cosmetic brands and was astounded at how many toxic ingredients they contained and how they can adversely affect our health. I then converted my kit, so I now use on my clients only the safest, cruelty free and natural products that I can source. This is how I came to love the Paul Penders range as they stood for everything I believed in, vegan, natural and safe. Over the years I got to know Paul and he is an incredible inspirational person.
Because I didn’t believe it was ethical to use or promote any products that were tested on animals I was constantly turning down work for companies that either used such products, or had real fur in their ranges, including their TV commercials, fashion parades, fashion shows and product editorials. Particularly I wanted to do something positive with my makeup skills to help animals!
So I got in contact with the Australian (they accredit cruelty free companies) and offered to start “The Cruelty Free Makeup Tips”. I arranged a huge celebrity launch for the “I’d Rather Go Naked Than Wear Fur” poster campaign I had put together and did all hair and makeup for it as well.

I was able to use my connections to get celebrity support for the front covers of our magazines and for campaigns. After a few years I was asked to become a Director of Choose Cruelty Free and as their PR Director I found Paul Penders products. Our Preferred Product List lead me to do PR work for other natural and cruelty free companies.
Now I am the mother of two beautiful children. And along with doing my hair and makeup work, and PR for CCF, I embarked on a journey that I am very passionate about! I have become the writer, editor, photographer, marketing and PR person for a website my husband Jonathan (an IT professional) and I together designed, called:

The aim of Living Safe is to give individuals easy tools and accurate knowledge to help them create a safe and healthy environment for their children, pets and …ultimately themselves! Since we have launched the site several months ago we have been getting fantastic positive feedback, especially from parents thanking us for creating this much needed site. It has made them more aware and informed about these very important issues. We hope our site will help to create a better world for the all of us. We also have a directory of “Safe & Non-Toxic” companies and of course, Paul’s products are on it as well as they fit the Living Safe ethos perfectly!
Paul Penders is now available in Australia. For more information please visit:
Author: Nicole Groch