Australian Hair & Makeup Artist Promotes Natural, Cruelty-Free Cosmetics

One of the very proud moments in my life with the incredible Jane Goodall during the launch of her film at IMAX…. A brief background on myself… Hi : -) I am Nicole Groch. I have been a professional freelance hair & makeup artist based in Melbourne, Australia for over 19 years. I have been working in the fashion, advertising and music industry both in Australia and overseas. Quite some year’s back now, I took it upon myself to rethink my attitude towards the makeup & hair products I used in my kit.
I had been a vegetarian for many years for ethical reasons, and only used ‘cruelty free’ products in my work, but I was also very interested in all the natural and organic products that were becoming more readily available.

I did research into the common ingredients used in the majority of cosmetic brands and was astounded at how many toxic ingredients they contained and how they can adversely affect our health. I then converted my kit, so I now use on my clients only the safest, cruelty free and natural products that I can source. This is how I came to love the Paul Penders range as they stood for everything I believed in, vegan, natural and safe. Over the years I got to know Paul and he is an incredible inspirational person.
Because I didn’t believe it was ethical to use or promote any products that were tested on animals I was constantly turning down work for companies that either used such products, or had real fur in their ranges, including their TV commercials, fashion parades, fashion shows and product editorials. Particularly I wanted to do something positive with my makeup skills to help animals!
So I got in contact with the Australian (they accredit cruelty free companies) and offered to start “The Cruelty Free Makeup Tips”. I arranged a huge celebrity launch for the “I’d Rather Go Naked Than Wear Fur” poster campaign I had put together and did all hair and makeup for it as well.

I was able to use my connections to get celebrity support for the front covers of our magazines and for campaigns. After a few years I was asked to become a Director of Choose Cruelty Free and as their PR Director I found Paul Penders products. Our Preferred Product List lead me to do PR work for other natural and cruelty free companies.
Now I am the mother of two beautiful children. And along with doing my hair and makeup work, and PR for CCF, I embarked on a journey that I am very passionate about! I have become the writer, editor, photographer, marketing and PR person for a website my husband Jonathan (an IT professional) and I together designed, called:

The aim of Living Safe is to give individuals easy tools and accurate knowledge to help them create a safe and healthy environment for their children, pets and …ultimately themselves! Since we have launched the site several months ago we have been getting fantastic positive feedback, especially from parents thanking us for creating this much needed site. It has made them more aware and informed about these very important issues. We hope our site will help to create a better world for the all of us. We also have a directory of “Safe & Non-Toxic” companies and of course, Paul’s products are on it as well as they fit the Living Safe ethos perfectly!
Paul Penders is now available in Australia. For more information please visit:
Author: Nicole Groch

Huge Beauty & Health benefits of Noni

An awful taste yet huge benefits…. the amazing Noni.
The history of Noni is unique. Noni was distributed from Asia and now throughout the Pacific Islands. For centuries Noni was served as food and also medical purposes.  Now the health benefits of the plant are used all over the world.
Biological Description of Noni
The scientific medical name of Noni is Morinda citrifolia in the family Rubiaceae. There are a few other common names which are Indian Mulberry, Beach Mulberry, Morinda, Noni Fruit, Noni Juice, Tahitian Noni, Mengkudu, Hog apple, Wild Pine, Meng Koedoe, Mora de la Indi and Ruibarbo Caribe.
It is a tropical evergreen tree that grows to about 3 to 6 meters. It has a 4-angled stem and wide, glossy, dark-green opposite shiny leaves with a creamy-white flower. Noni bears a fruit about the size of a potato that starts out green, and then ripens into yellow with lots of seeds inside that are edible when roasted.

The fruit has a pungent odor when ripening. It smells absolutely terrible! That is why Noni is known as “cheese fruit” or even “vomit fruit”. When eaten you really want to throw up. The leaves taste terrible too!
Many unique health benefits of Noni
If one has inflammation, swellings, high blood pressure and conditions of aging, Noni can help to cope. In some researches it has also shown very promising anti-cancer activity. Noni also serves as prevention to different cardiovascular diseases. The plant is generally a pain reliever. Some researches state that Noni can help when you have depression, addiction, and headaches. However there is no reliable clinical evidence available in the medical literature to support these claims.

In different countries Noni is used for different sickness. In India the plant is mainly used as a remedy for asthma and dysentery. In the U.S. Noni juice becomes popular as a dietary and nutritional supplement, general tonic, stress reliever, and facial and body cleanser.

In Malaysia Noni serves as coughs, nausea, or colic relievers and even as a remedy for head lice. In China, Samoa, Japan, and Tahiti different parts of the plant is used as tonics and to contain fever, to treat eye and skin problems, gum and throat problems as well as constipation, stomach pain, or respiratory difficulties.
On the Indonesian island of Java, the trees are cultivated for dye purpose. In Surinam and different other countries, the tree serves as a wind-break, as support for vines and as shade for coffee trees.
Noni for sure has many great benefits. The plant grows at many places in Malaysia, and even on our small tropical rainforest island Langkawi UNESCO Geopark. Paul Penders Co is interested to do research on the beautifying elements of this truly wonderful plant…