Our Family of Distributors: TEJKA’S LETTER FROM SLOVENIA

From: Zdravo In Naravno
Date: Sun, May 6, 2012 at 2:11 AM
Subject: My “Paul Penders” story

Dear Yen and everybody else at Paul Penders,

This month’s blog has inspired me and made me remember how everything started for Peter (my husband) and me…

About five years ago we decided to both leave our jobs and start our own company. We wanted to sell natural cosmetic products and teach people about the importance of natural and healthy living along the way, so we searched the web a lot. We already introduced one brand to Slovenian customers, but we felt like we needed more products – something different.

That’s when we stumbled upon Paul Penders website. We were both very impressed with the ingredients and the way the products looked.

We decided to test them so we ordered one of every product. When we tried them out ourselves, we immediately knew – that was it! They worked great on skin and hair – another proof how good natural cosmetics can be, without any harsh and even poisonous chemical ingredients.

When we started our business, only a few natural cosmetics were present on the market and they mostly came from Germany (Weleda, Logona, Dr. Hauschka…). We were among the pioneers that introduced natural products from other parts of the world.

Ljubljana, Slovenia — The symbol of the city is the Ljubljana Dragon. It is depicted on the top of the tower of the Ljubljana Castle in the Ljubljana coat-of-arms and on the Ljubljanica-crossing Dragon Bridge (Zmajski most), often regarded as the most beautiful bridge produced by the Vienna Secession. It symbolises power, courage, and greatness. http://en.wikipedia.org/wiki/Ljubljana


While all this was happening in Slovenia, big changes also happened to Paul Penders products – for the better. Their look became brand new and the ingredients even better because of the great Coconut water! I love these products so much ….


Warm regards,


We love hearing from our distributors and customers! Please write and share your story and maybe we’ll post it on the blog! Write to yen@paulpenders.com .

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Cosmetic Trends for the Next Five Years

Last December, Nick Morante asked formulators of some 200 leading cosmetic brands where they believe the cosmetic industry is heading for the next 5 years. Here is what they said:

  • Natural ingredients will have a large impact.
  • Demand in developing countries will grow.
  • China, India, Asia and the Middle East come into prominence.
  • Growing consumer awareness, with more consumers reading ingredient labels and try to understand what is in their product. Consumers are researching ingredients. They communicate about it over the internet.
  • Advances in technology do not rate high with formulators. They may feel that not many new developments will appear over the next years.
  • Men’s cosmetics will not have much impact
  • Suncare and spa products will have some more importance.

In conclusion:

  • Natural ingredients, developing countries and consumer awareness are key indicators for growth of the cosmetics industry over the next 5 years.
  • Technology, demographics and men’s cosmetics will play a small role in the industry’s growth over the next 5 years.

Paul Penders Co, although not a huge international cosmetic company player, may seem on the right path because we use pure natural and certified organic ingredients. We are involved in emerging countries. We provide in depth product information; this is a strong wish of consumers today, they want adequate, honest ingredient information. In addition, we always try to explain clearly who we are and what motivates us in trying to be the very best company we can be; not trying to become the biggest company!
With the conclusion of this research, we feel confident that in the next 5 years the Paul Penders brand will continue to grow because we head in the right way according to the outcome. Hopefully we can make even more impact on consumers worldwide who look for…. well … The Real Thing! 🙂

Juniper & Yarrow 24 Hour / Moisturizer
For all skin types.
Good for tropical skin conditions.
(1.5 oz – 40 g).
A fast-absorbing moisturizer with organically grown juniper and yarrow. Designed for tropical skin conditions. Contains natural vitamins to keep skin smooth, supple and resilient. Can be used all day long. Suitable for all skin types especially for dry to oily skin. Includes LevensESSENTIE Gold® – a mixture of 22 certified organically grown herbs – a traditional formulation which is the pride of Paul Penders.
Aqua/Water, Cocos Nucifera (Coconut) Water, Aloe Barbadensis (Aloe Vera) Leaf Powder, Inulin Lauryl Carbamate, Sclerotium Gum, Titanium Dioxide, Bio-Marine Collagen 6, Ascorbic Acid, Isostearic Acid, Sorbic Acid, Lavandula Angustifolia(Lavender) Oil, Angelica Archangelica (Angelica) Extract, Arnica Montana (Arnica) Flower Extract, Calendula Officinalis (Calendula) Flower Extract, Matricaria Recutita (Chamomile) Flower Extract, Sambucus Nigra (Elderflower) Flower Extract, Zingiber Officinalis (Ginger) Root Extract, Panax Quinquefolium (Ginseng) Root Extract, Lonicera Japonica (Honeysuckle) Extract, Humulus Lupulus (Hops) Extract, Equisetum Hyemale (Horsetail) Extract, Juniperus Communis (Juniper) Fruit Extract, Lavandula Angustifolia (Lavender) Flower Extract, Melissa Officinalis (Lemon Balm) Leaf Extract, Urtica Dioica (Nettle) Extract, Centella Asiatica (Pennywort) Extract, Mentha Piperita (Peppermint) Leaf Extract, Rosemarinus Officinalis (Rosemary) Flower Extract, Salvia Officinalis (Sage) Extract, Hypericum Perforatum (St. John’s Wort) Extract, Curcuma Longa (Turmeric) Root Extract, Hamamelis Virginiana (Witch Hazel) Extract, Archillea Millefolium (Yarrow) Extract, Citrus Aurantium (Sweet Almond) Dulcis Peel Oil, Cananga Odorata (Ylang Ylang) Oil, Bisabolol, Hypericum Perforantum (St John’s Wort) Oil, Pelargonium Graveolens (Geranium) Flower Oil, Ananas Sativus (Pineapple) Fruit Extract, Carica Papaya (Papaya) Fruit Extract.

Receive $1,500,000 for free! Just show proof of a 100% natural cosmetic product!

This is not a joke!
In hopes to halt the hype and deceptive stories of several cosmetic companies, especially several certified organic cosmetic companies, the Royal Society of Chemistry in UK offers to pay $1.5M to anyone showing proof of a 100% so called natural cosmetic product.
Who does not want to claim an easy 1.5 million dollars? Just show a cosmetic product consisting only of true natural ingredients, right?

Why is RCS doing this?
Just to challenge many untruthful stories created by clever marketers of even the largest organic skincare brands in the world who confuse consumers by letting them believe that their certified organic cosmetics do not consist of any chemicals. How can we call these claims? Should we maybe call it lies?
According to the best scientists in the world, any and all cosmetics in the world consist of chemicals! Whatever brand and in whatever price class, people DO put chemicals on their face … despite these holy claims of brands claiming to be “100% natural ingredients” and “100% certified organic ingredients. Yes… it is a lie.

Bravo to the Royal Society of Chemistry; a professional association in UK with the goal of advancing chemical sciences with 34,000 professionals in the UK and 8,000 abroad, with offices in USA and China.
Several organic brands are often way overpriced and greatly lied about. This is for a large part due to the new buzzword “certified organic” and several organic certifying bodies play the game as well with high fees that create unnecessary high retail price as well. It is also one of the reasons why Paul Penders products, despite we using MANY certified organic ingredients, refuses to go for the organic certification bandwagon
Of course, we will report immediately when a natural cosmetics company, or a certified organic cosmetics company got the 1.500,000 million dollars. But for your information, so far, even after one year, not ONE cosmetic company was able to make their case and take the huge amount of cash home!
More about this incredible story in the very near future.

$1.5Million to Anyone showing a Chemical-Free Cosmetic Product!

This is not a joke! In hopes to halt the hype and deceptive stories of several cosmetic companies, especially certified organic cosmetic companies, the Royal Society of Chemistry in UK offered to pay that huge amount.
What natural cosmetic company would not want to claim an easy $1.5 million? Just proof their cosmetic product consists only natural ingredients? How easy to get such huge sum of money!
Why is RCS doing this? Maybe to challenge many lies created by clever marketers to confuse consumers and let them believe that organic and certified organic cosmetics do not consist of chemicals. The simple point RSC wants to make is that any and all cosmetics in the world consist of chemicals! That we eat organic food that consists of chemicals. That we put chemicals on our face & body despite these are called natural or organic ingredients.
It is also reason why Paul Penders Co refuses to go for organic certification because what is the point? Please see what natural certified organic lavender essential oil really consists of:
          Lavender Essential Oil (Cineole Octanol, Octanone, Alpha Bisabolol, Alpha Cadinol, Alpha Humelene, Alpha Phellandrene, Apha Pinene, Alpha Terpinene, Alpha Terpineol, Alpha Terpinyl Acetate, Alpha Thujene, Alpha Thujone, Beta Bisabolol, Beta Pinene, Beta Thujone, Borneol, Bornyl Acetate, Camphene Camphor, Cineolealpha Terpineol, Carvone, Caryophyllene, Carophyllene Oxide, CIS Alpha Terpineol, CIS Alpha Bisabolene, CIS Carveol, CIA Linalol Epoxide, CIS Ocimene, Citronellal, Citronellol, Coumarine, Cuminaldehyde, Eugenol, Furfural, Geraniol, Geranyl Acetate, Geranyl Butyrate, Hexanol, Hexyl Tiglate, Isoborneol, Lavandulol, Lavandulyl Acetate, Limonene, Linanlol, Linalyl Acetate, Methyl Heptenone, Myrcene, Nerol, Neryl Acetate, Oleanolic Acid, P Cymene, Rosemarinic Acid, Sabinen, Terpinenol, Terpinolene, Trans Carveol, Trans Epoxy Linalyl Acetate, Trans Linanol Epoxide, Trans Ocimene, Ursolic Acid)
And organic olive oil:
          Olive Oil (Tri-Glycerides of Palmitic, Di-Glycerides of Palmitic, Palmitoleic, Stearic, Oleic, Linoleic, Arachidic Acid, Linolenic Acid, Squalene, Beta Carotene, Campesterol, Methylenecholesterol, Stigmasterol, Sitosterol, Fucosterol, 28-Isofucosterol, Stigmadienol, Brassicasterol, 7-Cholestenol,Ergostadienol, Avenasterol, Triterpene Alcohols, Tirucallol, Taraxerol, Dammaradienol Beta-Amyrin Germanicol, Butyrospermol, Parkeol, Cycloartenol, Tirucalladienol, 24-Methlene 24-Dihydroparkeol, 24-Methlenecycloartanol, Cyclobranol, 4-Methyl Sterols, Esters of Tyrosol, Esters of Hydroxytyrosol, Vitamin E (Tocopherols), Carotenoids, Oleuropein) Cocoa Butter (Tri and Diglycerides of Stearic Acid, Palmitic Acid, Lead, Oleic Acid, Linoleic Acid, Isoleic Acid, Beta Carotene, p-Hydroxybenzoic Acid, Vanillic Acid, Ferulic Acid, Syringic Acid, Phenylehtylamine, Theophylline, Aliphatic Esters, Aromatic Carbonyls, Caffeine, Theobromine, Diketopiperazines and Alkylpryazines)
Do above natural or organic ingredients not contain any chemicals? Are you surprised when we tell you that the ingredients in your claimed certified organic brand are made from the very same ingredients? (or maybe call them chemicals :-)) ? That you maybe pay more for these products that contain besides these same ingredients maybe a lot of hype and deceptive marketing stories?
Of course, the natural and certified organic ingredients in Paul Penders cosmetics contain the same chemicals as the certified organic cosmetics above. Or do you want us to call them: “Natural Chemicals”? In the coming weeks we will explain our stand here in more detail.
Meanwhile BRAVO!! to the Royal Society of Chemistry; a professional association in UK with the goal of advancing chemical sciences with 34,000 professionals in the UK and 8,000 abroad, with offices in USA and China. Of course, we will report immediately what certified organic cosmetics company got the $1.5Million dollars to proof that they are 100% natural.
Whether from Germany, Australia, UK or the United States; whether small or large companies… honestly speaking, so far it has been a long wait for anyone to step forwards … how come?
          An understandable confused consumer
Maybe….. maybe because organic ingredients are not always better for your skin than great natural ingredients. We know that organic ingredients do not always produce better skincare results as you might expect.
Organic ingredients are often way overpriced and sometimes greatly lied about. This is for a large part due to the buzz about the term “certified organic” and because of certifying bodies whose fees add to a high retail price as well.

The End of Small Natural Cosmetic Companies? Part 1

Kayla Fioravanti, Chief Formulator of Essential Wholesale, Inc. in the U.S. together with a group of small cosmetic business women met in Washington DC at the offices of the representatives Schakowsky, Markey, Baldwin, Frank and Feinstein; all co-sponsors of H.R. 5786 The Safe Cosmetics Act of 2010

H.R. 5786 The Safe Cosmetics Act of 2010
They arrived in Washington DC from all over the U.S. in order to explain to the representatives how the Safe Cosmetics Act of 2010 will make cosmetic products NOT much safer. Instead it will bankrupt thousands of small cosmetic businesses and bury the ones trying to survive in needless paperwork that cause retail prices to skyrocket. 

They explained that science didn’t always back up things about natural ingredients.  Chemical ingredients have lots of research and data available. Natural ingredients not always but natural ingredients have centuries of topical and internal history of safe use. Safety data on natural ingredients is not all that much available simply because they are not laboratory created! Nobody owns a patent on natural ingredients and also, the quality can change from crop to crop. 
The ladies talked about the tremendous paperwork, tests, costs and preparations involved that also small growers now have to do as well. And distributors selling organic products will have to get certified as well. This all will result not only in a high price of organic cosmetics but will put a strain on small cosmetic businesses and becomes a barrier to entry for new cosmetic companies because the cost of the pre-market testing and batch-testing make the development and sale of products prohibitive.

Under the Safe Cosmetics Act of 2010 cosmetics will be subjected to enormous safety testing with more regulations than food. The Safe Cosmetics Act of 2010 will affect small businesses terribly.

The battle has only just begun! 

You can help change this legislation while still supporting safe, natural “small-batch” manufactured cosmetics in stead of a mass produced product from these multinationals. But lots of educational work needs to be done at the level of these regulators who are sometimes being lied to or maybe let’s call it “being mislead”.

We at Paul Penders Co like to thank Kayla Fioravanti and these other women for a great grassroots initiative. This Cosmetics Act 2010 will not pass without a healthy fight. Paul Penders Co will support Kayla as much as we can!

Sign the petition today! http://www.thepetitionsite.com/1/oppose-hr-5786-safe-cosmetics-act-of-2010/

In Part #2 I will discuss in more detail who the big winners are of The Safe Cosmetic Act 2010. Please do not feel surprised but maybe you feel as mad as I am when I mention that the multinational brands have to gain a lot. Also please be prepared me telling you that you, as a consumer…. you are the biggest looser and on top of it will be paying for all of this as well. See you at part #2