This is the eighteenth part of our series where we take a look at all the 22 ingredients in Paul Penders’ patent pending LevensESSENTIE Gold® herbal extract which is a part of all Paul Penders products.
Rosemary (Rosemarinus Officinalis) is an aromatic herb that “warms” and stimulates circulation. Its astringent (ability to contract body tissues and canals) and antiseptic nature stimulates metabolic processes in the skins dermal layer.
Rosemary is a woody herb with fragrant evergreen needle-like leaves. It is native to the Mediterranean region, and grows up to a height of 1.5 meter (5 feet).
Flowering is very common in a mature and healthy specimen. It blooms in summer in the north; but can be ever blooming in warm-winter climates and is variable in color, being white, pink, purple, or blue.
The name rosemary derives from the Latin name rosmarinus. “Ros” = dew, and “marinus” = sea, which forms the name “dew of the sea” — apparently because it is frequently found growing near the sea.
The fresh and dried leaves are used frequently in traditional Mediterranean cuisine; they have a bitter, astringent taste and are highly aromatic, which complements a wide variety of foods.
Rosemary is extremely high in iron, calcium and Vitamin B6 and is a powerful anti-oxidant.
In herbal medicine, rosemary has traditionally been used internally to stimulate appetite, as supportive therapy for rheumatism and circulatory problems, and for headaches, as well as for nervous complaints.
Externally, rosemary helps to increase circulation and is very often used in hair care products and lotions as it stimulates the hair follicles to renewed activity and prevents premature baldness.
Because of its good antiseptic properties, rosemary is traditionally used for hair and scalp stimulation. Furthermore, it has analgesic as well as antibacterial, antifungal and anti-parasitic properties.
Natural organic Rosemary is an essential part of Paul Penders hair and scalp treatment products.
As well as the finest natural organic rosemary is an obvious integral part of LevensESSENTIE Gold® herbal extract – the basic ingredient of all Paul Penders products.
… your lips will look much more appealing, if you use two colors instead of one?
Apply the darker color closest to the outer side of your lips, and the lighter color in the center of your lips.
You can even use different shades from day to day, depending on your mood.
Paul Penders Cream Lipstick comes in a lovely variety of shades, made with certified organic colors and 22 certified organic herbs; soaked in nurturing natural plant oils to add extra moisture to your lips.
The lipsticks provide both classic and rich natural colors.
Lip Gloss can be applied after application to add moisture and for prolonged wear, if wanted.
Available in the following shades:
This is the second part in our series in which we take a look at all the 22 ingredients in Paul Penders’ patent pending LevensESSENTIE Gold ® herbal extract, a component in all Paul Penders products.
Arnica (Arnica Montana) is an herb that strongly promotes healing and stimulates circulation. It is used as a natural anti-irritant in Paul Penders Scalp cleansing products.
Arnica grows in Europe, from the south of Spain and Portugal to the southern regions of Scandinavia, although it is becoming rarer, especially in the north, mostly due to increasingly intensive agriculture.
Arnica is currently used in liniment and ointment preparations used for strains, sprains and bruises. Arnica preparations are used frequently by professional athletes.
When used topically in a gel, arnica was found to have the same effect as the use of NSAIDs (Ibuprofen) in treating the symptoms of osteoarthritis of the hands.
Its wonderful healing properties for the skin make arnica an integral part of LevensESSENTIE Gold ®.
Patent Application on LevensESSENTIE GOLD ®
LevensESSENTIE GOLD ® Herbal Extract – All 22 Herbs in Details
Hi, I am Brenda.
The woman, the Paul Penders Brand Meeting decided is the typical Paul Penders customer.
I have been asked to tell about myself and my life – now and before – to help Paul Penders Co understand how their core-customers are like.
So, here we go! Since it is not nice to ask a woman’s age, let us just say I am somewhere in my thirties – and have been it for a while. I’m married and have a beautiful and healthy twelve year old son.
Though I am a very individual person, my family means everything to me. It is my base, and the place where I get the energy and inspiration to be involved in all my different interests. Without all those interests, my life would not have been the same. I need to be involved in what is happening around me.
Earlier in my life, I was on my way to a quite good education when I met my husband. We met during a discussion evening at PETA (People for the Ethical Treatment of Animals). Within half a year we were married, and soon after I was expecting our gorgeous son. So I gave up the education back then, but have plans to go back and finish it soon.
I mentioned my interests. PETA, of course, is one of them. I am also a member of the organization Friends of the Earth. Among our main goals are to protect human and environmental rights, and to protect the planet’s disappearing biodiversity. When I was younger, I used to be a member of the local Vegan Society for a couple of years, but this is something I have given up now.
By nature, I am a very practical minded woman. I recycle whenever possible, and I love to work in my own kitchen garden, growing my own organic vegetables and herbs. I feel just as comfortable in a pair of old jeans as when I dress up, put on my makeup, and, as my husband says “look stunning feminine, in a strong and courageous way!”
When it comes to makeup and my other personal health care products, I am very conscious about what I do to my body. If other women want to add chemicals and all kinds of artificial stuff to their skin, well, that is up to them. But not when it comes to my body. I refuse to use anything but natural products, whatever it is shampoo, moisturizer, makeup or sunscreen etc. We are already living in a world full of pollution; a pollution we cannot avoid, because it is in the air we breathe. So why subject your own body to more of that kind?
I know some of my friends consider me being a “freak” when I try to explain this to them, but over the years I have managed to make quite a few of them understand the point – and they are all, more or less, using natural products for their personal care now. OK, some of them still use the well-known and very hyped cosmetic products, but I could never fall for all that marketing glitz in the ads myself. Well, not anymore, at least. When I was younger, and did not know much about cosmetics, yes, I admit I used them. But no way now, when I know what is inside the fancy bottles and tubes.
Yes, I want the best for myself and my family, but honestly, I would feel guilty having paid a huge sum of money for a fragrance which is based on artificial stuff. It would not only feel like a betrayal of my body, but it would also be a betrayal of what I believe in – a cleaner and a better world.
As I always say: “We cannot change the world on our own, but if each of us does our part, we have already come a long way”.
This is the way I would like our wonderful son to grow up. Being aware of the world around him, be it nature, people or politics. Being aware of what we are doing to each other and to the planet Earth. Being aware of what he eats, and what he subjects his body to.
I have been this way myself since I was in my twenties. This is probably why I have come to like companies who have a message to communicate. A real message. Not a message that says you should use this product, because all modern people “who are something” use it. But a message worth listening to. For example, as a member of PETA, I would never even dream about using any kind of personal health care products which has been tested on animals.
At the end, I would like to say that not all artificial things are bad: when it is really cold outside, I do use my fur. My artificial fur!
I hope all this has helped to give a picture of me, Brenda – a Paul Penders customer.
Related post: Brand Meeting Generates New Ideas
Related link: PETA