THE PERSON WHO DOESN’T MAKE MISTAKES IS UNLIKELY TO MAKE ANYTHING

BENJAMIN Franklin said, ‘I haven’t failed, I’ve had 10,000 ideas that didn’t work.’
 
Thomas Edison said, ‘Of the 200 light bulbs that didn’t work, every failure told me something that I was able to incorporate into the next attempt.’
 
Theatre director Joan Littlewood said, ‘If we don’t get lost, we’ll never find a new route.’
 
All of them understood that failures and false starts are a precondition of success.
 

At the last company I worked for you would not be fired for being wrong, but you would be fired for not having initiative.
 
It had a positive attitude to mistakes. It was a great company.
 
Failure was a major contributor to its success.
 
It’s Not How Good You Are…. is a guide to making the most of yourself. Paul Arden was a top advertising executive and this little book offers insights into the value of being fired, and why it’s often better to be wrong than to be right, and more! 🙂 The book (ISBN 9780714843377) is for everyone who aspires to succeed in life! We bring from time to time one of the many short pieces of this GREAT work.
 

DON’T LOOK FOR THE NEXT OPPORTUNITY

THE ONE YOU HAVE IN HAND IS THE OPPORTUNITY.

WE ARE always waiting for the perfect brief from the perfect client.
 
It almost never happens.
 
You’re probably working on a job or project right now and saying, ‘This is boring, let’s just deal with it and get it over with. We’ll make the next one good.’
 
Whatever is on your desk right now, that’s the one. Make it the best you possibly can.
 

It may not be great, but at least you’ll have the satisfaction of knowing you did the best you possibly could, and you may learn something from it.
 
And you’re always free to do an alternative that does satisfy your creative standards.
 
Goods briefs don’t just come along.
 
That’s true, even if you’ve earned a reputation for doing good work (although that helps).
 
Successful solutions are often made by people rebelling against bad briefs.
 
It’s Not How Good You Are….  is a guide to making the most of yourself. Paul Arden was a top advertising executive and this little book offers insights into the value of being fired, and why it’s often better to be wrong than to be right, and more! 🙂 The book (ISBN 9780714843377) is for everyone who aspires to succeed in life! We bring from time to time one of the many short pieces of this GREAT work.
 
 

DO NOT COVET YOUR IDEAS

Give away everything you know, and more will come back to you.
 
YOU will remember from school other students preventing you from seeing their answer by placing their arm around their exercise book or exam paper.
 
It is the same at work, people are secretive with ideas. ‘Don’t tell them that, they’ll take the credit for it.’
 
The problem with hoarding is you end up living off your reserves. Eventually you’ll become stale.
 
If you give away everything you have, you are left with nothing. This forces you to look, to be aware, to replenish.
 

Somehow the more you give away the more comes back to you.
 
Ideas are open knowledge. Don’t claim ownership.
 
They’re not your ideas anyway, they’re someone else’s. They are out there floating by on the ether.
 
You just have to put yourself in a frame a mind to pick them up.
 
It’s Not How Good You Are….  is a guide to making the most of yourself. Paul Arden was a top advertising executive and this little book offers insights into the value of being fired, and why it’s often better to be wrong than to be right, and more! 🙂 The book (ISBN 9780714843377) is for everyone who aspires to succeed in life! We bring from time to time one of the many short pieces of this GREAT work.
 
 

DON’T PROMISE WHAT YOU CAN’T DELIVER

WHEN selling our ideas, we tend to overpromise in our enthusiasm for our creation.
 
In our vision of how we hope it will be, we leave no room for failure.
 
The result will probably be disappointing. Not disastrous, but a little less than expected.
 

No one will say anything, They just won’t trust you quite as much next time.
 
Basically you’ve blown it.
 
If instead you undersell, pointing out the possible weaknesses and how to resolve them, should they occur, you are not only building a trusting relationship with your client but you’re able to solve any problems.
 
And if it does turn out the way you hoped, it is a bonus.
 
It’s Not How Good You Are…. is a guide to making the most of yourself. Paul Arden was a top advertising executive and this little book offers insights into the value of being fired, and why it’s often better to be wrong than to be right, and more! 🙂 The book (ISBN 9780714843377) is for everyone who aspires to succeed in life! We bring from time to time one of the many short pieces of this GREAT work.
 

YOU CAN ACHIEVE THE UNACHIEVABLE

FIRSTLY you need to aim beyond what you are capable of.
 
You must develop a complete disregard for where your abilities end.
 
Try to do the things that you’re incapable of.
 

If you think you’re unable to work for the best company in it’s sphere, make that your aim.
 
If you think you’re incapable of running a company, make that your aim.
 
If you think you’re unable to be on the cover of Timemagazine, make it your business to be there.
 
Make your vision of where you want to be a reality.
 
Nothing is impossible.
 
It’s Not How Good You Are….  is a guide to making the most of yourself. Paul Arden was a top advertising executive and this little book offers insights into the value of being fired, and why it’s often better to be wrong than to be right, and more! 🙂 The book (ISBN 9780714843377) is for everyone who aspires to succeed in life! We bring from time to time one of the many short pieces of this GREAT work.