Brigitte Bardot… An Example of True Beauty

In Los Angeles, California, more than 10 years ago, we produced a 30-minute “infomercial” television show called “A Lifetime of Beauty.” It was aired in all the big cities of the U.S. including Boston, New York, Miami, Seattle, San Francisco and Houston. The show promoted the newest product which our company pioneered — the first natural AHA (alpha hydroxy acid) cosmetic product in the world.


    GlycoFruit was the first natural AHA on the market

The novelty was that these special products called “GlycoFruit” contained acids from the rhubarb plant that naturally sloughs-off old skin cells to reveal clear and fresh-looking skin. So how did it happen that this product became featured in a 30-minute television show?


    Street sign at the famous Hollywood Boulevard

GlycoFruit became a hit in a few stores in San Francisco and our best-selling product ever in the history of Paul Penders Co. It was also advertised in several natural lifestyle magazines around the country. The advertisements got the attention of a few Hollywood celebrities and soon their agencies started to contact us.
 
To make a long story short, soon afterwards Katja and I were invited to Hollywood to visit several movie stars wanting to discuss a business deal about this new GlycoFruit product. According to them, GlycoFruit would make for a perfect 30-minute infomercial product to be shown nationwide on television!
 
Dr. Joni Laughran while working in our company in California wrote a book for the show, also with the same name, “A Lifetime of Beauty.” The book was a give-away for people who called the Paul Penders Company enquiring about our newest beauty invention.
 
Honestly, Katja and I had a blast meeting these movie stars at their homes. I can say this was a very interesting tour, and we got to meet several popular stars over a few days.


    Meredith MacRae with her special friend Bob Hope

After meeting these celebrities and their Entertainment Lawyers, I finally signed contracts with 2 stars; the most important one was Meredith MacRae (May 30, 1944 – July 14, 2000), best known as Billie Jo on the TV sitcoms, Petticoat Junction and as Sally Ann in My Three Sons.
 
Several weeks after the signing ceremony, we started shooting in the studio of Jay Leno’s “Tonight Show.” It was a time of learning, fun and excitement. During the shooting days, got to know Meredith better. She turned out to be a charming, intelligent and very kind person with a healthy amount of humor!
 
Part of the filming for the show was in Hollywood and part at our company’s base in Petaluma in Northern California. Meredith, her agent and a crew of beauticians all flew out to Petaluma for the shoot at Paul Penders Company.
 
We had dinner with the group the night before filming and then became it apparent how much she looked like Catherine Deneuve, the beautiful and distinguished French movie star I admired so much as well. Probably too it was that which attracted Katja and me to Meredith in the first place.


    French movie star Catherine Deneuve

Since I am talking movie stars, there is another movie star I REALLY admire and have since a young age — Brigitte Bardot. I fell for her because of a few great movies with producer Roger Vadim, and later because she became a fierce fighter for animal rights.
 
To this day, Brigitte Bardot’s focus in life is to end the suffering of animals. A little while ago we wrote about the vote in Catalonia, Spain making bull fighting illegal this year. Let me mention that Brigitte Bardot’s latest fight is to stop the bull fighting in the South of France where it is still legally practiced.


    Brigitte Bardot still looks fabulously beautiful.

She was interviewed not long ago by “France Dimanche” and told the reporter, “My life would have been worthless if changes are not made to stop bullfights in France before I die. But I am like a pit bull; when I start biting, I don’t let go easily”.

      Thank you, Dame Bardot, for being a
      living example for me by helping
      to set the standards to stop
      cruelty to animals!

 
    

I Have Been Lied to. I Feel Betrayed. Part – 2

Obviously I feel extremely upset. More and more I see the lies and cover up stuff of EWG. Paul Penders Co always promoted The Safe Cosmetics Org. We proudly displayed their logo on our website. But no longer! We do no longer wish to be a part of this organization. Please do not take it from me alone. Please read a pretty amazing story of Colin Sander, a “green” cosmetic formulator in UK for almost 30 years. He too supported EWG. And he too feels being lied to as well. “Finally, I Have Worked Out What The Story of The Safe Cosmetics At 2010 is really all about”. We place Colin’s compelling story on our blog in 2 parts. Yesterday Part #1 and today Part #2.
 
                           
 
Part – 2
 
Two things made it clear to me beyond any doubt that there was a link between “American Private Label” company and the EWG.  First, one of the slides called for companies to sign the Safe Cosmetics Compact.  This is being organised by the Campaign for Safe Cosmetics, definitely a group completely within the EWG’s orbit.
 
Secondly, they described their services as Green Chemistry.  I was instantly reminded of the reference in the Story of Cosmetics to green chemists who were working to solve the problems caused by the unsafe ingredients in modern cosmetics.  I had no more thought that these green chemists actually existed than that the supposed carcinogens in shampoo actually existed. I had taken it as an a bit of idealistic wishful thinking. In fact it was a sales plug.
 
Now things that had puzzled me fell into place. The EWG’s ambition is no mean one.  They intend to create a new category of cosmetic product and to supply that category via American Private Label and probably other companies as well.  American Private Label already offer branding, packaging, QC and manufacturing.  But no doubt there are other sales to be made.
 
Now I could see it all.  I had imagined the EWG, which is extremely well funded, had got its money from donations.  Clearly not – this is big business in every sense of the word.  Why were they ignoring pleas from small natural companies who you would think would be their natural allies?  Because they are in fact their competition.  Why is the science on their website and in their reports so poor?  Because it isn’t science at all.  The aim is to make a case against their competition not inform the public about risk.
 
And let me emphasise this proposition is aimed at retailers.  It is not a grassroots consumer protest.  The video has been created as part of a programme to sell stuff.  The Safe Cosmetic Act is a publicity stunt.  If it alarms small producers, that is irrelevant.  If it infuriates scientists, that doesn’t matter.  The object is to deliver a tranche of consumers to the shops who will seek out ‘safe’ cosmetics.
 
And just as importantly they will be in a position to satisfy that demand with suitable products.  In his talk, David Pollack the CEO of American Private Label said that retailers should create ‘safe cosmetic’ areas in their stores.  These would be much like the organic sections they currently have. And I think the retailers will listen.
 
               
 
As the front page of American Private Label’s website says, the margins on this new category will be good.  I bet they will.  Will they be safer?  That question will probably not have even crossed their minds.  But just to be absolutely clear I believe that there will be no difference in safety between ‘safe’ products and established ones.
 
So I think I should end this post with an apology.  I write this blog with the idea that as an industry insider I have some knowledge and insight that might be useful to people who use the products of my industry.   I genuinely believed that I sort of knew what was going on.  But I have just realised that I completely missed the biggest marketing coup this business has ever seen.  I really couldn’t have got things more wrong.  Far from being a well meaning but flawed attempt to make the world better, the Story of Cosmetics is a sales pitch.  Nothing more.
 
——————————
 
Colin Sanders formulates cosmetics for 27 years from shampoos to pharmaceutical creams and is an active member of the Society of Cosmetic Scientists since 1985. His degree is in environmental science and he continues to take a keen interest in the impact of human activities on the planet. He writes an excellent blog www.colinsbeautypages.co.uk for users of cosmetic products with insider insights and a bit of science.

 
    

I Have Been Lied to. I Feel Betrayed. Part – 1

Obviously I feel extremely upset. More and more I see the lies and cover up stuff of EWG. Paul Penders Co always promoted The Safe Cosmetics Org. We proudly displayed their logo on our website. But no longer! We do no longer wish to be a part of this organization. Please do not take it from me alone. Please read a pretty amazing story of Colin Sander, a “green” cosmetic formulator in UK for almost 30 years. He too supported EWG. And he too feels being lied to as well. “Finally, I Have Worked Out What The Story of The Safe Cosmetics At 2010 is really all about”. We place Colin’s compelling story on our blog in 2 parts. Today Part #1 and tomorrow Part #2.
 
                           
 
Part – 1
 
Since I was a teenager in the Seventies, I’ve always regarded myself as a pretty green. Green in the environmental sense that is.  I remember the campaign to get lead out of petrol with affection.  I studied Environmental Science at university and can remember talking long into the night about issues affecting the planet.
 
I think I even joined the Ecology Party, the forerunner of the Green Party when I was about 18 – though I don’t remember doing anything other than pay the subscription. Jobs were short when I graduated and I got a job formulating cosmetics rather than doing the environmental work I had originally had in mind.
 
I was surprised to find myself in an industry where people seemed pretty positive about issues close to my heart.  Biodegradable surfactants were a new thing but there was never any question of using anything else.  I have spoken on other blogs about the fact that formaldehyde was still in use then, but was being removed purely at the initiative of the chemists in the labs.
 
Given this, I have always listened with care and attention to the environmental lobby.  For a long time I didn’t have any problem with being an environmentalist as well as being a scientist at the same time as developing cosmetics.   They all seemed to be going in the same direction.
 
So when I first heard about an American pressure group called the Environmental Working Group I was predisposed to support them.  I came across the Skin Deep database and was initially quite impressed with the idea.  In fact I am still impressed with the idea.  Why not collect all the information about cosmetic raw materials onto a database and make it available to the public.  I hope somebody does it some day.
 
Even when I started looking things up on the Skin Deep database and found it to be almost comically inaccurate I still gave the people behind it the benefit of the doubt. I imagined enthusiastic young volunteers – probably in California – punching data in during all night long sessions powered by idealism and pizza.
 
                           
 
I assumed that they would be getting complaints and would be putting it right shortly.   You always have to give people a bit of time to get things straight. Then I saw the Story of Cosmetics video.  This really changed things.  Whatever else you think of it, this is a professional piece of work.  Time, effort and money has gone into it.  And you can’t miss that it is propaganda not advocacy.  It sets out to scare.
 
Even now, I was prepared to justify it to some extent in my mind – as you will see if you read my post from only a few days ago.  They had gone off the scale for accuracy, but maybe they felt that they had to use modern techniques to get their message across.  I started to think of the EWG as sort of green Lenninists.
 
They had betrayed the ideals of the revolution, but they were still radicals.  They had chosen the wrong way to go about fighting the system, but they were still against the system.  Even when I heard about the very large salaries that the directors of the EWG were drawing from their organisation I still did not realise what was really going on.
 
But now I understand.  Did I say I was green?  Well I sure was.  Green in the sense of being inexperienced and unknowing in the ways of the world.
 
                           
 
Today I saw a hand out from a recent trade fair in the US.  In it, a company called “American Private Label,” was pitching its services to American retailers.  Consumers, it says, want safe cosmetics.  What are safe cosmetics?
 
Well you have to avoid parabens, phthalates, synthetic fragrances etc.  But it wasn’t a list of all the things that have got bad head lines.  It was specifically the things that the EWG have been campaigning about.  Helpfully the names as they appear on the ingredient list that you needed to avoid were spelled out. Almost every product on the market would fall foul of this list, including ones from companies that specialise in very green products.
 
——————————
 
Colin Sanders formulates cosmetics for 27 years from shampoos to pharmaceutical creams and is an active member of the Society of Cosmetic Scientists since 1985. His degree is in environmental science and he continues to take a keen interest in the impact of human activities on the planet. He writes an excellent blog www.colinsbeautypages.co.uk for users of cosmetic products with insider insights and a bit of science.

 
 

 
    

Cosmetic Trends for the Next Five Years

Last December, Nick Morante asked formulators of some 200 leading cosmetic brands where they believe the cosmetic industry is heading for the next 5 years. Here is what they said:

  • Natural ingredients will have a large impact.
  • Demand in developing countries will grow.
  • China, India, Asia and the Middle East come into prominence.
  • Growing consumer awareness, with more consumers reading ingredient labels and try to understand what is in their product. Consumers are researching ingredients. They communicate about it over the internet.
  • Advances in technology do not rate high with formulators. They may feel that not many new developments will appear over the next years.
  • Men’s cosmetics will not have much impact
  • Suncare and spa products will have some more importance.

In conclusion:

  • Natural ingredients, developing countries and consumer awareness are key indicators for growth of the cosmetics industry over the next 5 years.
  • Technology, demographics and men’s cosmetics will play a small role in the industry’s growth over the next 5 years.

Paul Penders Co, although not a huge international cosmetic company player, may seem on the right path because we use pure natural and certified organic ingredients. We are involved in emerging countries. We provide in depth product information; this is a strong wish of consumers today, they want adequate, honest ingredient information. In addition, we always try to explain clearly who we are and what motivates us in trying to be the very best company we can be; not trying to become the biggest company!
 
With the conclusion of this research, we feel confident that in the next 5 years the Paul Penders brand will continue to grow because we head in the right way according to the outcome. Hopefully we can make even more impact on consumers worldwide who look for…. well … The Real Thing! 🙂
 

Juniper & Yarrow 24 Hour / Moisturizer
For all skin types.
Good for tropical skin conditions.
(1.5 oz – 40 g).
 
A fast-absorbing moisturizer with organically grown juniper and yarrow. Designed for tropical skin conditions. Contains natural vitamins to keep skin smooth, supple and resilient. Can be used all day long. Suitable for all skin types especially for dry to oily skin. Includes LevensESSENTIE Gold® – a mixture of 22 certified organically grown herbs – a traditional formulation which is the pride of Paul Penders.
 
Ingredients:
Aqua/Water, Cocos Nucifera (Coconut) Water, Aloe Barbadensis (Aloe Vera) Leaf Powder, Inulin Lauryl Carbamate, Sclerotium Gum, Titanium Dioxide, Bio-Marine Collagen 6, Ascorbic Acid, Isostearic Acid, Sorbic Acid, Lavandula Angustifolia(Lavender) Oil, Angelica Archangelica (Angelica) Extract, Arnica Montana (Arnica) Flower Extract, Calendula Officinalis (Calendula) Flower Extract, Matricaria Recutita (Chamomile) Flower Extract, Sambucus Nigra (Elderflower) Flower Extract, Zingiber Officinalis (Ginger) Root Extract, Panax Quinquefolium (Ginseng) Root Extract, Lonicera Japonica (Honeysuckle) Extract, Humulus Lupulus (Hops) Extract, Equisetum Hyemale (Horsetail) Extract, Juniperus Communis (Juniper) Fruit Extract, Lavandula Angustifolia (Lavender) Flower Extract, Melissa Officinalis (Lemon Balm) Leaf Extract, Urtica Dioica (Nettle) Extract, Centella Asiatica (Pennywort) Extract, Mentha Piperita (Peppermint) Leaf Extract, Rosemarinus Officinalis (Rosemary) Flower Extract, Salvia Officinalis (Sage) Extract, Hypericum Perforatum (St. John’s Wort) Extract, Curcuma Longa (Turmeric) Root Extract, Hamamelis Virginiana (Witch Hazel) Extract, Archillea Millefolium (Yarrow) Extract, Citrus Aurantium (Sweet Almond) Dulcis Peel Oil, Cananga Odorata (Ylang Ylang) Oil, Bisabolol, Hypericum Perforantum (St John’s Wort) Oil, Pelargonium Graveolens (Geranium) Flower Oil, Ananas Sativus (Pineapple) Fruit Extract, Carica Papaya (Papaya) Fruit Extract.
 

Fasting in Langkawi UNESCO Geopark !

            
 
I am Lily and assistant to Faye in the marketing department of Paul Penders Co in Langkawi UNESCO Geopark. I wish to tell you little bit about a very special time we have right now. The month of Ramadhan is where Muslims all over the world fast from sunrise till sunset. It is a special month for spiritual reflection, prayers, and training the body and mind to be a good, righteous, complete and trying to be a perfect Muslim.
 
            
 
Fasting during an entire month is not only forgoing food and drinks from sunrise till sunset. It is also “fasting” from unhealthy thoughts, from uttering bad words and even from listening to gossips as well!
 
            
 
For non-Muslims it must be quite strange talking about fasting, but at the same time see all these pictures from mouth watering food, isn’t? But that is because some 14 hours without any food and without anything to drink, especially in hot countries like in Malaysia is not easy, believe me!
 
            
 
Therefore all Muslims look forward to the end of every day!! To be able to eat and drink again, although it must be done with moderation as well. Muslims all over the world then are allowed to eat and drink till the next morning… it is then when fasting starts all over again…. This for an entire month. It is really not all that easy… believe me
 
Here in Langkawi UNESCO Geopark in Malaysia you can find stalls everywhere selling varieties of wonderful locally prepared food and drinks for “breaking the fast”. That is when the sun sets. These bazaars open at 3pm and close right before the breaking of fast.
 
            
 
I hope you enjoy looking at some of these images of our local foods. We very much enjoy them here at our small island, especially during the month of Ramadhan. In the spirit of the fasting month too, we always look forward to see as many friends and tourists as possible to join us with the daily breaking of fast.
 
Yes, fasting still can be a feast indeed! Fasting can be our best “health friend”. Many religions fast from time to time in order to free our bodies from toxics while fasting also brings peace to our mind. Also many beauty treatments offered today include fasting as well. Fasting is healthy and very good for our body! The cleansing effect it brings follows by radiant looking skin as well!
 
The fasting month ends with the new moon coming with a wonderful festival called in Malaysia “Hari Raya” and we will be visiting friends and relatives wherever we can. We also welcome everyone to my house and in case you happen to be in Malaysia… please join me and my family for a wonderful traditional Hari Raya meal