Last December, Nick Morante asked formulators of some 200 leading cosmetic brands where they believe the cosmetic industry is heading for the next 5 years. Here is what they said:
- Natural ingredients will have a large impact.
- Demand in developing countries will grow.
- China, India, Asia and the Middle East come into prominence.
- Growing consumer awareness, with more consumers reading ingredient labels and try to understand what is in their product. Consumers are researching ingredients. They communicate about it over the internet.
- Advances in technology do not rate high with formulators. They may feel that not many new developments will appear over the next years.
- Men’s cosmetics will not have much impact
- Suncare and spa products will have some more importance.
- Natural ingredients, developing countries and consumer awareness are key indicators for growth of the cosmetics industry over the next 5 years.
- Technology, demographics and men’s cosmetics will play a small role in the industry’s growth over the next 5 years.
Paul Penders Co, although not a huge international cosmetic company player, may seem on the right path because we use pure natural and certified organic ingredients. We are involved in emerging countries. We provide in depth product information; this is a strong wish of consumers today, they want adequate, honest ingredient information. In addition, we always try to explain clearly who we are and what motivates us in trying to be the very best company we can be; not trying to become the biggest company!
With the conclusion of this research, we feel confident that in the next 5 years the Paul Penders brand will continue to grow because we head in the right way according to the outcome. Hopefully we can make even more impact on consumers worldwide who look for…. well … The Real Thing! 🙂
Juniper & Yarrow 24 Hour / Moisturizer
For all skin types.
Good for tropical skin conditions.
(1.5 oz – 40 g).
A fast-absorbing moisturizer with organically grown juniper and yarrow. Designed for tropical skin conditions. Contains natural vitamins to keep skin smooth, supple and resilient. Can be used all day long. Suitable for all skin types especially for dry to oily skin. Includes LevensESSENTIE Gold® – a mixture of 22 certified organically grown herbs – a traditional formulation which is the pride of Paul Penders.
Aqua/Water, Cocos Nucifera (Coconut) Water, Aloe Barbadensis (Aloe Vera) Leaf Powder, Inulin Lauryl Carbamate, Sclerotium Gum, Titanium Dioxide, Bio-Marine Collagen 6, Ascorbic Acid, Isostearic Acid, Sorbic Acid, Lavandula Angustifolia(Lavender) Oil, Angelica Archangelica (Angelica) Extract, Arnica Montana (Arnica) Flower Extract, Calendula Officinalis (Calendula) Flower Extract, Matricaria Recutita (Chamomile) Flower Extract, Sambucus Nigra (Elderflower) Flower Extract, Zingiber Officinalis (Ginger) Root Extract, Panax Quinquefolium (Ginseng) Root Extract, Lonicera Japonica (Honeysuckle) Extract, Humulus Lupulus (Hops) Extract, Equisetum Hyemale (Horsetail) Extract, Juniperus Communis (Juniper) Fruit Extract, Lavandula Angustifolia (Lavender) Flower Extract, Melissa Officinalis (Lemon Balm) Leaf Extract, Urtica Dioica (Nettle) Extract, Centella Asiatica (Pennywort) Extract, Mentha Piperita (Peppermint) Leaf Extract, Rosemarinus Officinalis (Rosemary) Flower Extract, Salvia Officinalis (Sage) Extract, Hypericum Perforatum (St. John’s Wort) Extract, Curcuma Longa (Turmeric) Root Extract, Hamamelis Virginiana (Witch Hazel) Extract, Archillea Millefolium (Yarrow) Extract, Citrus Aurantium (Sweet Almond) Dulcis Peel Oil, Cananga Odorata (Ylang Ylang) Oil, Bisabolol, Hypericum Perforantum (St John’s Wort) Oil, Pelargonium Graveolens (Geranium) Flower Oil, Ananas Sativus (Pineapple) Fruit Extract, Carica Papaya (Papaya) Fruit Extract.