Brigitte Bardot… An Example of True Beauty

In Los Angeles, California, more than 10 years ago, we produced a 30-minute “infomercial” television show called “A Lifetime of Beauty.” It was aired in all the big cities of the U.S. including Boston, New York, Miami, Seattle, San Francisco and Houston. The show promoted the newest product which our company pioneered — the first natural AHA (alpha hydroxy acid) cosmetic product in the world.

    GlycoFruit was the first natural AHA on the market

The novelty was that these special products called “GlycoFruit” contained acids from the rhubarb plant that naturally sloughs-off old skin cells to reveal clear and fresh-looking skin. So how did it happen that this product became featured in a 30-minute television show?

    Street sign at the famous Hollywood Boulevard

GlycoFruit became a hit in a few stores in San Francisco and our best-selling product ever in the history of Paul Penders Co. It was also advertised in several natural lifestyle magazines around the country. The advertisements got the attention of a few Hollywood celebrities and soon their agencies started to contact us.
To make a long story short, soon afterwards Katja and I were invited to Hollywood to visit several movie stars wanting to discuss a business deal about this new GlycoFruit product. According to them, GlycoFruit would make for a perfect 30-minute infomercial product to be shown nationwide on television!
Dr. Joni Laughran while working in our company in California wrote a book for the show, also with the same name, “A Lifetime of Beauty.” The book was a give-away for people who called the Paul Penders Company enquiring about our newest beauty invention.
Honestly, Katja and I had a blast meeting these movie stars at their homes. I can say this was a very interesting tour, and we got to meet several popular stars over a few days.

    Meredith MacRae with her special friend Bob Hope

After meeting these celebrities and their Entertainment Lawyers, I finally signed contracts with 2 stars; the most important one was Meredith MacRae (May 30, 1944 – July 14, 2000), best known as Billie Jo on the TV sitcoms, Petticoat Junction and as Sally Ann in My Three Sons.
Several weeks after the signing ceremony, we started shooting in the studio of Jay Leno’s “Tonight Show.” It was a time of learning, fun and excitement. During the shooting days, got to know Meredith better. She turned out to be a charming, intelligent and very kind person with a healthy amount of humor!
Part of the filming for the show was in Hollywood and part at our company’s base in Petaluma in Northern California. Meredith, her agent and a crew of beauticians all flew out to Petaluma for the shoot at Paul Penders Company.
We had dinner with the group the night before filming and then became it apparent how much she looked like Catherine Deneuve, the beautiful and distinguished French movie star I admired so much as well. Probably too it was that which attracted Katja and me to Meredith in the first place.

    French movie star Catherine Deneuve

Since I am talking movie stars, there is another movie star I REALLY admire and have since a young age — Brigitte Bardot. I fell for her because of a few great movies with producer Roger Vadim, and later because she became a fierce fighter for animal rights.
To this day, Brigitte Bardot’s focus in life is to end the suffering of animals. A little while ago we wrote about the vote in Catalonia, Spain making bull fighting illegal this year. Let me mention that Brigitte Bardot’s latest fight is to stop the bull fighting in the South of France where it is still legally practiced.

    Brigitte Bardot still looks fabulously beautiful.

She was interviewed not long ago by “France Dimanche” and told the reporter, “My life would have been worthless if changes are not made to stop bullfights in France before I die. But I am like a pit bull; when I start biting, I don’t let go easily”.

      Thank you, Dame Bardot, for being a
      living example for me by helping
      to set the standards to stop
      cruelty to animals!


The End of Small Natural Cosmetic Companies? – Part 2

In Part 1, Kayla Fioravanti from Essential Wholesale, Inc. in the U.S., together with a bunch of small cosmetic business owners flew to Washington DC in order to talk directly to the staff at offices of U.S. representatives Schakowsky, Markey, Baldwin, Frank and Feinstein, all co-sponsors of the H.R. 5786 The Safe Cosmetics Act of 2010.

Interesting enough, today I got message that over half a MILLION dollars were spent for lobbying to these United States representatives paid for by cosmetic giants including L’Oreal, Revlon, Avon and Proctor & Gamble. One would think why these large companies would spend all that money? Well let’s put this all very simple.

This proposed bill COULD be the end for small natural cosmetics companies, especially the ones buying organic ingredients from small farmers. These are often the creative cosmetic companies who – by using grassroots activities – have helped to change the cosmetic industry for the better.

Sometimes they brought these cosmetic giants on their knees. Just think about the fight against animal tests? A terrible practice FIERCELY defended by most of these multinational companies till the last hour. At the end they lost the battle in favour of a few small independent ‘warrior cosmetic companies’, the ones favoured by the consumer.

These multinationals have a lot at stake right now. Because more and more small cosmetic companies are around offering beautiful, truly natural high quality cosmetic products. What about the revenues of these multinationals still produce cosmetic products the old way? Multi-nationals are in support for this new bill to get their lost market share back. And they have the financial resources and necessary manpower to do whatever it costs to do what they are doing .… and they have been doing it quietly….quietly!

Small start-up companies, the ones with dreams and often great creative ideas cannot set-up business anymore because of the horrendous lab rests required, the enormous amount of paperwork needed, and the capital that must be available to finance all these ridiculous requirements. And your cosmetics will NOT be getting more safe but more expensive.

Small cosmetic entrepreneurs now will fall in the hands of cosmetic manufacturers (OEM’s) who are waiting for them and will be making their products according to the same formulations that are being made for others as well. And I bet you that many cosmetic companies will start falsifying documents in order to get faster and cheaper through the silly requirements they need to fulfil in order to survive. Are you getting the large picture here? Nobody will gain here but the large cosmetic industries and regulators often lawyers are no cosmetic chemists, so they are being lied to, or not always told the truth.

It is also bad for small organic producers because of the heavy demands the new bill will put on them. Often they can not meet these and they may be put out of business as well. Therefore, at the end…. you consumer will be forced to look more into cosmetics from the large cosmetic companies.

This new bill, when it comes through, will be bad for all of us who favour natural ingredients and who wish to support small businesses. But when you love L’Oreal, Avon, Proctor & Gamble and more of these multinationals then support this bill and make them even more powerful.

This proposed bill is a shame to the American Dream and to you, the consumer who is maybe being mislead; maybe even lied to? But it is not too late.

Please sign the petition below…

The End of Small Natural Cosmetic Companies? Part 1

Kayla Fioravanti, Chief Formulator of Essential Wholesale, Inc. in the U.S. together with a group of small cosmetic business women met in Washington DC at the offices of the representatives Schakowsky, Markey, Baldwin, Frank and Feinstein; all co-sponsors of H.R. 5786 The Safe Cosmetics Act of 2010

H.R. 5786 The Safe Cosmetics Act of 2010
They arrived in Washington DC from all over the U.S. in order to explain to the representatives how the Safe Cosmetics Act of 2010 will make cosmetic products NOT much safer. Instead it will bankrupt thousands of small cosmetic businesses and bury the ones trying to survive in needless paperwork that cause retail prices to skyrocket. 

They explained that science didn’t always back up things about natural ingredients.  Chemical ingredients have lots of research and data available. Natural ingredients not always but natural ingredients have centuries of topical and internal history of safe use. Safety data on natural ingredients is not all that much available simply because they are not laboratory created! Nobody owns a patent on natural ingredients and also, the quality can change from crop to crop. 
The ladies talked about the tremendous paperwork, tests, costs and preparations involved that also small growers now have to do as well. And distributors selling organic products will have to get certified as well. This all will result not only in a high price of organic cosmetics but will put a strain on small cosmetic businesses and becomes a barrier to entry for new cosmetic companies because the cost of the pre-market testing and batch-testing make the development and sale of products prohibitive.

Under the Safe Cosmetics Act of 2010 cosmetics will be subjected to enormous safety testing with more regulations than food. The Safe Cosmetics Act of 2010 will affect small businesses terribly.

The battle has only just begun! 

You can help change this legislation while still supporting safe, natural “small-batch” manufactured cosmetics in stead of a mass produced product from these multinationals. But lots of educational work needs to be done at the level of these regulators who are sometimes being lied to or maybe let’s call it “being mislead”.

We at Paul Penders Co like to thank Kayla Fioravanti and these other women for a great grassroots initiative. This Cosmetics Act 2010 will not pass without a healthy fight. Paul Penders Co will support Kayla as much as we can!

Sign the petition today!

In Part #2 I will discuss in more detail who the big winners are of The Safe Cosmetic Act 2010. Please do not feel surprised but maybe you feel as mad as I am when I mention that the multinational brands have to gain a lot. Also please be prepared me telling you that you, as a consumer…. you are the biggest looser and on top of it will be paying for all of this as well. See you at part #2

Is this going over the top or what?

In case you didn’t know yet, there is a bill in the making in the U.S. called H.R. 5786, the ‘Safe Cosmetics Act’. It is similar to the new European cosmetic regulation where ingredients need to be specified ‘properly’ on cosmetic products so they start to look like a chemistry book!

While regulators (made up of more lawyers and politicians than chemists) have yet to understand that almost all consumers do not understand chemical terminology, these regulators also never figured out a good way how to attach all this nonsense information on your cosmetic jar.

Regulators keep pushing their proposals, sometimes for their own hidden agendas. They forget that consumers are not that interested in explanations which nobody can understand. In Europe, where they love difficult and sometimes unexplainable things, regulators are already getting their way. In Asia they think little bit more which maybe makes more sense.

When it happens in the U.S., I can tell you these regulators can expect a fight! For this reason I love being an American because whatever the world may think about Americans being ignorant and what else, Americans are not that stupid to let regulators get their way as they did in Europe.

To ‘meet’ these regulations, companies are reduced to falsifying official declarations (happening with large and small companies). All because they want to satisfy the demands created by legislators.

For you, it’s bad news. You as a consumer can expect to pay more for your cosmetic products because of this new legislation. Because you and I know that certification bodies and all involved in the game of ‘certification’ just want more money! If you want to know, I think it’s a conspiracy of large cosmetic companies lobbying with legislators to get rid of honest little companies like us!

Here are examples of 2 totally NATURAL ingredients we also use in Paul Penders products. See how 2 simple ingredients will need to be labeled in the future? Take in consideration that some of Paul Penders products contain no less than 20 or 30 different natural ingredients. See how Natural Organic Olive Oil needs to be declared according to the regulators:

Olive Oil (Tri-Glycerides of Palmitic, Di-Glycerides of Palmitic, Palmitoleic, Stearic, Oleic, Linoleic, Arachidic Acid, Linolenic Acid, Squalene, Beta Carotene, Campesterol, Methylenecholesterol, Stigmasterol, Sitosterol, Fucosterol, 28-Isofucosterol, Stigmadienol, Brassicasterol, 7-Cholestenol,Ergostadienol, Avenasterol, Triterpene Alcohols, Tirucallol, Taraxerol, Dammaradienol Beta-Amyrin Germanicol, Butyrospermol, Parkeol, Cycloartenol, Tirucalladienol, 24-Methlene 24-Dihydroparkeol, 24-Methlenecycloartanol, Cyclobranol, 4-Methyl Sterols, Esters of Tyrosol, Esters of Hydroxytyrosol, Vitamin E (Tocopherols), Carotenoids, Oleuropein) Cocoa Butter (Tri and Diglycerides of Stearic Acid, Palmitic Acid, Lead, Oleic Acid, Linoleic Acid, Isoleic Acid, Beta Carotene, p-Hydroxybenzoic Acid, Vanillic Acid, Ferulic Acid, Syringic Acid, Phenylehtylamine, Theophylline, Aliphatic Esters, Aromatic Carbonyls, Caffeine, Theobromine, Diketopiperazines and Alkylpryazines)

Do YOU understand this? I don’t! And this is just for one single ingredient like Olive Oil. Which label is large enough to fit all these ingredients?

Another example is Natural Organic Lavender Essential Oil…. well, this should be a simple ingredient, right? Not so for these regulators.

Remember that we buy Organic Lavender Essential Oil from small farmers. But now the farmers cannot sell it to us anymore. After they have distilled lavender into essential oil, they need to come up with multiple pages of scientific reports with declarations, lab tests and more. Just to prove it is what it says it is!
The question is, how do they expect small farms to produce scientific information about pure essential oil the way the regulators need it to be? The small farmer needs to pay some chemist to write up these scientific reports!

According to the legislators, pure Natural Organic Lavender Essential Oil will need to labelled like this on our Paul Penders products:

Lavender Essential Oil (Cineole Octanol, Octanone, Alpha Bisabolol, Alpha Cadinol, Alpha Humelene, Alpha Phellandrene, Apha Pinene, Alpha Terpinene, Alpha Terpineol, Alpha Terpinyl Acetate, Alpha Thujene, Alpha Thujone, Beta Bisabolol, Beta Pinene, Beta Thujone, Borneol, Bornyl Acetate, Camphene Camphor, Cineolealpha Terpineol, Carvone, Caryophyllene, Carophyllene Oxide, CIS Alpha Terpineol, CIS Alpha Bisabolene, CIS Carveol, CIA Linalol Epoxide, CIS Ocimene, Citronellal, Citronellol, Coumarine, Cuminaldehyde, Eugenol, Furfural, Geraniol, Geranyl Acetate, Geranyl Butyrate, Hexanol, Hexyl Tiglate, Isoborneol, Lavandulol, Lavandulyl Acetate, Limonene, Linanlol, Linalyl Acetate, Methyl Heptenone, Myrcene, Nerol, Neryl Acetate, Oleanolic Acid, P Cymene, Rosemarinic Acid, Sabinen, Terpinenol, Terpinolene, Trans Carveol, Trans Epoxy Linalyl Acetate, Trans Linanol Epoxide, Trans Ocimene, Ursolic Acid)

Which on the label will look like below, otherwise how can the label fit 1,000 chemical names for all the natural organic ingredients we use?
So this is what we call ‘progress’ in the mad, mad world of cosmetic manufacturing?

What do YOU say as a consumer?