DON’T PROMISE WHAT YOU CAN’T DELIVER

WHEN selling our ideas, we tend to overpromise in our enthusiasm for our creation.
 
In our vision of how we hope it will be, we leave no room for failure.
 
The result will probably be disappointing. Not disastrous, but a little less than expected.
 

No one will say anything, They just won’t trust you quite as much next time.
 
Basically you’ve blown it.
 
If instead you undersell, pointing out the possible weaknesses and how to resolve them, should they occur, you are not only building a trusting relationship with your client but you’re able to solve any problems.
 
And if it does turn out the way you hoped, it is a bonus.
 
It’s Not How Good You Are…. is a guide to making the most of yourself. Paul Arden was a top advertising executive and this little book offers insights into the value of being fired, and why it’s often better to be wrong than to be right, and more! 🙂 The book (ISBN 9780714843377) is for everyone who aspires to succeed in life! We bring from time to time one of the many short pieces of this GREAT work.
 

YOU CAN ACHIEVE THE UNACHIEVABLE

FIRSTLY you need to aim beyond what you are capable of.
 
You must develop a complete disregard for where your abilities end.
 
Try to do the things that you’re incapable of.
 

If you think you’re unable to work for the best company in it’s sphere, make that your aim.
 
If you think you’re incapable of running a company, make that your aim.
 
If you think you’re unable to be on the cover of Timemagazine, make it your business to be there.
 
Make your vision of where you want to be a reality.
 
Nothing is impossible.
 
It’s Not How Good You Are….  is a guide to making the most of yourself. Paul Arden was a top advertising executive and this little book offers insights into the value of being fired, and why it’s often better to be wrong than to be right, and more! 🙂 The book (ISBN 9780714843377) is for everyone who aspires to succeed in life! We bring from time to time one of the many short pieces of this GREAT work. 

How Good Do You Want To Be?

 

Did you know that nearly all rich and powerful people are not notably talented, educated, charming or good-looking? That they become rich and powerful only by wanting themselves to be rich and powerful?

 

Vision of where we want to be in life is the greatest asset we have. Without having a goal it’s difficult to score!

 

Quite interesting stuff from

 

“Its Not How Good You Are, It’s How Good You Want To Be”

 

the world’s best-selling book by Paul Arden… more less a guide of just over 100 pages of trying to make the most of ourselves in life. To make the unthinkable and the impossible possible.

 

Paul Arden was for decades at the top of one of the world’s most competitive industries and offers insights into diverse subjects….

 

For example, the value of being fired! Or why it is often better to be wrong than right?

 

Lots of original and logical answers to every-day’s questions. Much of these appear obvious when you read them but…. aren’t all questions easy when you know the answers already?

 

 

Looking to these birds resting on a gray chimney in the picture (one of many interesting images in Paul’s book); how do you feel? You feel your life is part of what you see looking at these birds? Or you feel free and creative?

 

Whether a school-leaver, self-employed, a housekeeper or a managing director, this book seems invaluable for everyone who aspires to succeed.

 

This is great stuff!
ISBN 978-0-71484337-7 www.phaidon.com