Our story began 50 years ago when our founder Paul Penders saw his grandparents run successful salons across the Netherlands. This encouraged his desire at a very young age to go beyond the chemical-based beauty products and create a natural, herbal, vegan and environmentally friendly range of products, thereby making his name synonymous with natural herbal skincare.

A unique Paul Penders family recipe called LevensESSENTIE Gold™

With the encouragement from the Dutch herbal master Herma Eeftink and natural healer Dr. Ab Steyn, Paul decided to incorporate a unique family recipe, an herbal extract, into his products called LevensESSENTIE Gold™ (Dutch for “Essence of Life”), which was earlier used by his grandmother for extraordinary skin and hair care formulations. This very unique blend of LevensESSENTIE Gold™ is used in our products even today.

Every Paul Penders product is enriched with the LevensESSENTIE Gold™, a 100-year-old holistic infusion of 22 organic herbs, enzymes, vitamins and antioxidants which restores, rejuvenates, detoxifies and revitalizes the natural beauty of skin and hair.

Paul Penders’ anti-aging skin care products now contain coconut water and natural enzymes as a base. Coconut water is loaded with vitamins, nutrients and minerals; helping the skin look young and supple.

A 100-year-old holistic infusion of 22 organic herbs

At Paul Penders we retain the unique healing properties of organic botanicals, which are found in the oldest rainforests of the world and combine it with our conventional cold-blended mixing technology which helps keep the bio-active ingredients at full-strength, while processing for maximum product potency.

Our products are certified by an international accredited laboratory to guarantee their freshness and efficacy.

Paul Penders range of products provide visible results.

Along with many international awards, the company was in focus in 2001, when it received excellent ratings from Researchers David Steinman M.D and Samuel Epstein M.D in their book, The Safe Shopper’s Bible.

Paul’s fascination with cosmetology began at an early age. His parents and grandmother laid the foundation for his love, who taught him their time-tested, unique secrets.

An active environmentalist and ardent animal rights activist, Paul Penders incorporates these beliefs in his products today. His dedicated Philosophy of ‘no chemical’ and ‘no animal testing’ started with shampoos. It later evolved into an award-winning Vegan skincare range of products for people of all ages, worldwide.

In 2017 a 150 pages book ‘A Natural Legacy’- The Paul Penders Story was published. It tells the history of Paul Penders from the start in the 1960s till today, how Paul developed a revolutionary haircare and skincare line made from 100% botanicals. He battles against animal testing for cosmetics and is one of the first vegan cosmetic companies worldwide not to use chemicals.

Paul Penders Histoty Research and Development


To fulfil our customer's expectations for high-quality products, we have committed to excellence in our manufacturing processes under the guidance of trained professional herbalists. We maintain our fully-staffed laboratory and regard this as the keystone of our company. We have expert knowledge of plants and natural perfumery and research and develop new products ourselves. Paul Penders Co sets itself apart as we have complete control over our products, and every ingredient is thoroughly researched and tested by us. We create our formulations and do not buy ready-made formulations from private-label manufacturers.

Paul Penders Histoty Research and Development 1


In 2013 our complete product range received global certification from the prestigious AVA (American Vegetarian Association) in New York. In 2016 all our products were certified world-wide by EWG (Environmental Working Group) in Washington DC to guarantee all products are 100% safe for consumers.
Proven effective, our anti-ageing & treatment products detoxify, soothe and rejuvenate skin with advanced ingredients such as our proprietary patent-approved LevensESSENTIE Gold™ herbal extract; coconut water; anti-oxidants; vitamins A, B, C & E; tocotrienols; enzymes; liposomes and ceramides. Even our all-natural preservative system is organic.