The Paul Penders e-Newsletter: April 2007

Paul Penders is an active environmentalist and avid animal rights activist who incorporates these beliefs into his products. His philosophy of “no chemicals” and “no animal testing” started with shampoos and later on evolved into a bounty of new skincare products for people of all ages.

We provide unique, high quality products combined with personal customer service, in order to achieve exceptional consumer satisfaction.


In This Issue:
Paul Penders Wins New Product Award
Reports Highlight Need for Safer Cosmetics
New Product: Paul Penders 100% Natural Soap
Opening of Hangzhou Factory

Paul Penders Wins New Product Award

Early this year, Paul Penders was recognized by Natural Health Magazine with an award for Best New Product. Each year, the magazine reviews hundreds of new products and selects only a handful that it believes offer superb results with truly natural ingredients.

First begun in 2005, the magazine’s Natural Beauty Awards honor the best and most innovative beauty and personal care products of the year, focusing on brands that offer true benefits through natural and nurturing ingredients.  These include products that nourish, refresh and adorn through natural and botanical ingredients or though the addition of vitamins, minerals and other nutrients. Winners are selected based on the inclusion of natural or nature-derived ingredients, support of scientific research and user-verified results, by a three-part judging panel comprised of readers, select members of the Natural Health Advisory Board and Natural Health editors.

Reports Highlight Need for Safer Cosmetics

According to socialfunds.com, both consumers and investors are increasingly asking about cosmetic product safety. Consumers are worried that they’re putting toxic products on their skin while investors wonder about legal liabilities the products’ manufacturers may face.

Three new reports on toxic cosmetics shed new light on these problems.

The Investor Environmental Health Network’s February 2007 report, "Beneath the Skin: Hidden Liabilities, Market Risk and Drivers of Change in the Cosmetics and Personal Care Products Industry" focuses on the cosmetic industry's lack of regulation in the U.S. The report states that the FDA only regulates nine ingredients in cosmetics. The FDA only takes action when cosmetic companies themselves report consumer exposure to chemicals.

At the same time, Innovest Strategic Value Advisors released a report called, "Cross-Cutting Effects of Chemical Liability from Products". This report says that consumers are becoming concerned about the level of toxic chemicals in personal care products and cosmetics, and are increasingly buying products that don’t contain these ingredients.

The third report, "Toxic Chemicals, Asian Investors are at Risk," was released January 2007 by the Association for Sustainable & Responsible Investment in Asia. This report notes that Asia has lagged behind chemical reforms passed in other areas of the world, so that products manufactured in Asia often contain even more harmful ingredients than those produced in the U.S. or Europe.

Concerns over toxic chemicals in products come from recent scientific studies of the effects of chemicals on the body. The common ingredient phthalate has been linked to underdeveloped reproductive organs in males. Another area of concern is the cosmetics industry’s use of nano-particles that can enter the bloodstream and cause tissue damage.

In 2005, the European Union passed a law banning over 1,000 chemicals for use in cosmetics. The same year, California Governor Arnold Schwarzenegger signed the California Safe Cosmetics Act of 2005 which requires companies to report the ingredients in their products. Similar legislation is pending in at least five other states including Washington, Oregon, Maryland, New York, and Massachusetts.

Companies’ responses to this mounting pressure vary. Over 500 personal health care and cosmetic companies have signed the Campaign for Safe Cosmetics’ pledge called Compact for Global Production of Safe Health and Beauty Products. When companies sign the pledge they promise to replace hazardous materials with safer alternatives within three years.

Other manufacturers, however, are defending their current practices, hiring former FDA employees, and lobbying heavily against state regulation. Many of the larger cosmetic companies have not signed the Compact, but instead have created the Consumer Commitment Code which works with companies to create an ingredient review process with voluntary reporting to the FDA. Procter and Gamble was one of the companies to sign this code.

New Product: Paul Penders Herbal Moist Soap

Did you know that 99% of all soaps, even the most expensive, contain dangerous chemical residues as a result of the manufacturing process? These chemicals can irritate the skin, and are especially harmful for dry or sensitive skin. Because of this, people with these skin types have been advised not to use soap.
 
But no longer! Paul Penders is excited to introduce new Herbal Moist Soap made frozen from 100% natural ingredients.

This isn't an ordinary "soap"...it's a piece of art...a truly unique, high quality product made with the finest natural ingredients for a pure anti-bacterial effect. It's so gentle, it can be used for the dryest and most sensitive skin!

This amazing soap is produced in freezing conditions to protect the fine and very expensive natural extracts such as propolis. This ensures that these ingredients will remain at full strength, and not lose their active healing capabilities. During the manufacturing process, ice actually forms around each mold! 

Paul Penders Herbal Moist Soap is produced from the purest palm and coco oils with additional active ingredients such as:
 
   -  Organic LevensESSENTIE Gold 22 Herbal Extract,
   -  Yogurt Extract,
   -  Electro Colloidal Silver and Gold,
   -  Chlorophyllin,
   -  Other Essential Oils.
 
This combination of ingredients, combined with Paul Pender's unique frozen manufacturing process, makes Paul Penders Herbal Moist Soap the most wonderful and SAFE soap on earth.  You'll be amazed by the luxurious FEEL and RICH gentle foam this soap produces, and inspired by the natural aroma of fresh rosemary and pine.
 
To order, please visit http://estore.paulpenders.com 

Opening of Hangzhou Factory

Paul Penders new Chinese manufacturing facility is on schedule to open this spring in Hangzhou, China. The site was selected for its central location in Asia as well as the abundance of natural ingredients found in Hangzhou’s pure and untouched hills. One of these ingredients, green tea, is a potent antioxidant now included in Paul Penders LevensESSENTIE™.

Last month, two of the first employees from the Hangzhou factory traveled to Paul Penders headquarters in Langkawi for training. Special emphasis was placed on creative product development, so that in addition to producing the established Paul Penders line, the Hangzhou location can develop natural products designed specifically for Chinese consumers.

Paul Penders’ expansion into China follows a trend in the global cosmetics industry. In November 2005, for example, Estée Lauder announced the opening of a new research facility, The Estée Lauder Companies Innovation Institute, in Shanghai, China.