The Paul Penders e-Newsletter: March 2008
Paul Penders is an active environmentalist and avid animal rights activist who incorporates these beliefs into his products. His philosophy of “no chemicals” and “no animal testing” started with shampoos and later on evolved into a bounty of new skincare products for people of all ages.

We provide unique, high quality products combined with personal customer service, in order to achieve exceptional consumer satisfaction.


In This Issue:
Paul Penders Hires New CEO
Paul Penders Gentle Shampoos
Growing Magazine Coverage
Book Exposes Cosmetics Dangers

Paul Penders Hires New CEO

Paul Penders is growing! The company has recently hired a new Chief Executive Officer (CEO), allowing founder and namesake Paul Penders to focus more of his time on raising awareness of environmental and product safety issues.

Early this year, Dr. Mike Hessian assumed the role of CEO. In this role, he will oversee management of the business and also work with Paul Penders’ scientific advisor, herbalist Dr. Abdul Ghani Hussain, to develop innovative new products.

Dr. Hession earned his Ph.D. in physical chemistry from the University of Manchester Institute of Science and Technology in 1971. He also holds a degree in business management from the South African Institute of Business Management. Most recently, Dr. Hession served as General Manager of Petronas Malaysia’s lubricants business, managing all functions pertaining to the company’s lubricants and oil products. He currently resides in Langkawi with his wife of 36 years.

Paul Penders Shampoos: Better Ingredients Mean Gentler Products

There’s a measurable reason why Paul Penders Shampoos are gentler on the hair than most other shampoos. While other cleansers use harsh surfactants such as sodium lauryl sulfate (SLS), sodium laureth-2 sulfate and magnesium lauryl sulfate, Paul Penders ShampooForte and ShampooGentle use only 100% pure olive oil.

With sensitivity values well below 10, these synthetic products are classified as “aggressive”, compared with natural oils.

Imported directly from Italy, highly pure olive oil is more expensive than other shampoo surfactants but produces far better results. The very high sensitivity value of olive oil allows it to be classified as 100% safe and totally non-irritating. This means that ShampooForte and ShampooGentle can be used confidently by people with all types of hair and skin, even those with very sensitive scalps or persons who are prone to flaking. The products will cleanse gently, with a time-release formula that breaks apart to first clean the scalp then cleanse the hair.

For more details about surfactants, and to view sensitivity values of common shampoo ingredients, please click here. To learn more about Paul Penders shampoos, click here.


Growing Magazine Coverage for Paul Penders

Paul Penders is gaining broad coverage in magazines worldwide. Over the past few months, Health & Beauty, Natural Health and Spa-Kit have all featured the products prominently.

Based in Malaysia, Health & Beauty is a leading Asian publication that covers the latest beauty and fashion trends. Its February issue included an interview with Paul Penders entitled, “Being Paul”, which introduced the Paul Penders products and philosophy to their more than one million readers. Each month for the next year, the magazine will feature Paul Penders products with both advertising and editorial coverage.

The U.K.’s Natural Health magazine has recently nominated two Paul Penders products for its “Very Best” category. Paul Penders A.M. Moisturizer and Kigelia Bust Cream were selected from hundreds of products that the magazine reviews each year. The nomination helps to establish the Paul Penders line as an international, high quality brand in the growing natural cosmetics industry. To learn more about the magazine, please click here.

Paul Penders Plantago Essential Eye Gel is also gaining recognition. The product was featured in a January issue of the U.K. family magazine, Saturday Express along with high-end branded products such as L'Occitane, Estee Lauder, Dove & Dermatologica.

In November 2007, Paul Penders Intensive Clarifying Therapy (ICT) was profiled in Spa-Kit Magazine. Based in the U.K., Spa-Kit is a comprehensive publication providing news for salon and spa professionals around the world. Spa-Kit articles discuss new products, novel spa concepts, industry leaders, technology breakthroughs and other key developments. Its website also provides a search engine so readers can quickly sift through Spa-Kit’s voluminous archives to find information of interest. To read the ICT profile, please click here.

New Book Exposes Yet More Cosmetics Dangers

 As awareness of the dangers of phlates and other common cosmetics ingredients continues to rise, a new book sheds more light on potential harm caused by popular products.

Just released in October 2007, Not Just a Pretty Face: The Ugly Side of the Beauty Industry chronicles the activities of health and environmental activists battling some of the world’s largest cosmetics companies. It seeks to answer a variety of contradictions, such as why some companies market themselves as pink ribbon leaders in the fight against breast cancer, yet use hormone-disrupting and carcinognic chemicals that may contribute to that disease. The book was written by Stacy Malkan, communications director of Health Care Without Harm and a media strategist for the Campaign for Safe Cosmetics. To read more about this groundbreaking new book, click here.